Director - Product Marketing
Veeva Systems
New York City, NY (Remote)
$125K/yr - $225K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 hrs ago
Associate Director Product Marketing
Somerville, MA (Remote)
$0K/yr – $0K/yrManager10+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the global product marketing GTM strategy and launches with cross-functional partners, turning market insight into differentiated messaging and revenue impact.
- GTM Strategy & Launches: Define the global plan and orchestrate cross-functional launches across product lines and portfolios.
- Messaging & Market Intelligence: Set positioning, translate capabilities into buyer narratives, and build a market intel function to inform roadmap and campaigns.
- Measurement & Partnerships: Establish KPIs, enable partner GTM and channel alignment, and ensure pipeline impact across regions.
Job Description
Responsibilities
- Define and lead the global GTM vision, strategy, and execution across key product lines and solution portfolios
- Orchestrate complex, cross-functional launches, aligning product, sales, marketing, customer success, and executive stakeholders
- Establish scalable GTM frameworks, processes, and best practices to drive consistency and operational excellence
- Own executive-level readiness and accountability for successful launches and revenue impact
- Set the overarching messaging and positioning strategy across the portfolio, ensuring differentiation and market leadership
- Translate complex product capabilities into clear, compelling narratives that resonate with target segments and buying personas
- Partner closely with Product and executive leadership to shape category positioning and long-term brand narrative
- Ensure consistency and quality of messaging across all customer touchpoints and regions
- Lead the development of a robust market intelligence function to inform strategic decisions, roadmap prioritization, and GTM direction
- Synthesize customer, competitive, and industry insights into actionable strategies and thought leadership
Requirements
- Bachelor’s degree or equivalent experience required.
- 10+ years of product marketing experience, ideally in Radiology Enterprise Informatics, SaaS, health tech, or similarly regulated industries
- Proven track record of launching products and driving market impact
- Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
- A strategic thinker who’s equally comfortable getting tactical
- Excellent written and verbal communication skills
- Strong analytical mindset with experience using data to drive decisions
- Comfortable working cross-functionally in a fast-paced, ambiguous environment
- Excellent project management and organizational skills—able to juggle multiple initiatives without losing focus
- Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
DeepHealth
DeepHealth is a wholly-owned subsidiary of RadNet, Inc. (NASDAQ: RDNT) and serves as the umbrella brand for all companies within RadNet’s Digital Health segment. DeepHealth provides AI-powered health informatics with the aim of empowering breakthroughs in care through imaging. Building on the strengths of the companies it has integrated and is rebranding (i.e., eRAD Radiology Information and Image Management Systems and Picture Archiving and Communication System, Aidence lung AI, DeepHealth and Kheiron breast AI and Quantib prostate and brain AI), DeepHealth leverages advanced AI for operational efficiency and improved clinical outcomes in lung, breast, prostate, and brain health. At the heart of DeepHealth’s portfolio is a cloud-native operating system – DeepHealth OS – that unifies data across the clinical and operational workflow and personalizes AI-powered workspaces for everyone in the radiology continuum. Thousands of radiologists at hundreds of imaging centers and radiology departments around the world use DeepHealth solutions to enable earlier, more reliable, and more efficient disease detection, including in large-scale cancer screening programs. DeepHealth’s human-centered, intuitive technology aims to push the boundaries of what’s possible in healthcare.
