Responsibilities

• Messaging and Positioning — Own and maintain the nebulaONE® messaging architecture — core messages, product pillars, and persona-specific variants for each buying committee role. Ensure consistency across every customer-facing surface and evolve the framework as the product, market, and competitive landscape develop.
• Sales Enablement — Build and maintain the sales enablement materials the nebulaONE® buying motion requires — persona-specific one-pagers, competitive battlecards, use case decks, ROI frameworks, and procurement readiness packages. The measure of success is not assets produced — it is assets used.
• Product Launches and Go-to-Market — Lead the go-to-market process for new nebulaONE® features and capabilities — from positioning and messaging through launch assets and sales enablement. Translate product capabilities into customer outcomes. Coordinate launches across product, sales, marketing, and the Microsoft partnership.
• Market and Competitive Intelligence — Monitor the competitive landscape, conduct win/loss analysis, and maintain a current view of where nebulaONE® is differentiated and where it is vulnerable. Keep the ICP and buying committee frameworks current as market intelligence and sales experience refine the picture.
• Customer Insights and Proof Points — Partner with customer success to turn deployment experiences into case studies, testimonials, and ROI data. Build a customer reference program. Feed insights back into the product roadmap and messaging framework.
• nebulaONE® Messaging Agent — Serve as the primary owner of Cloudforce's internal messaging and positioning agent — a purpose-built nebulaONE® agent that reviews content against the approved framework, generates persona-specific variants, and surfaces messaging drift. This is both an operational tool and a live proof-of-concept for what the product does.

Requirements

• 4-7 years of product marketing experience in B2B SaaS or enterprise technology — with demonstrated ownership of messaging, positioning, and sales enablement
• Experience building or significantly expanding a product marketing function
• Strong writing skills — the ability to translate technical capabilities into clear, persona-specific language that resonates with non-technical buyers

Nice to Have

• Experience in a highly regulated vertical — higher education, healthcare, state and local government, or financial services
• Familiarity with AI products and the governance and compliance considerations that enterprise buyers care about
• Familiarity with the Microsoft ecosystem — Azure, Microsoft 365, and the partner and co-sell motion
• Familiarity with the Internet2 community, EDUCAUSE, or higher education technology networks
• Experience with HubSpot, competitive intelligence programs, and win/loss analysis

Benefits

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• Paid parental leave, including adoption and foster care placement
• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• 9 company holidays + 2 floating holidays to use however you need them
• 401K savings plan and education reimbursement to invest in your future
• Friday lunch on us — every week, no exceptions
• Personalized professional growth plan - an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• 24/7 access to a modern gym with Tonal and Peloton
• Free monthly garage parking with direct private access to the office
• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
• Access to our proprietary AI platform — available as both a professional tool and for your own productivity
• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to