Responsibilities

• Lead the day-to-day management of cross-channel performance marketing initiatives, partnering closely with Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate, and other channel teams to drive performance against client objectives
• Provide strategic direction to channel activation teams by evaluating performance, surfacing optimization opportunities, aligning pacing and budget priorities, and ensuring timely execution against broader client and business objectives
• Lead channel and cross-channel performance analysis to identify trends, opportunities, risks, and strategic optimization recommendations that improve overall business performance
• Lead the development of clear, compelling performance insights, executive-ready narratives, and strategic recommendations for recurring reports, presentations, and client communications
• Partner closely with Planning, Budget Management, Marketing Science, Digital/Google Demand Gen, and channel activation teams to develop holistic media recommendations, guide investment decisions, and ensure alignment with broader client and business objectives
• Lead cross-functional workstreams by setting priorities across channel teams, assigning and managing deliverables, communicating performance updates, and driving timely execution of optimizations, budget changes, strategic initiatives, and client requests
• Own day-to-day budget stewardship and forecasting across assigned workstreams, proactively identifying risks, opportunities, and investment recommendations while partnering with channel teams on execution
• Independently export, synthesize, and analyze data from media platforms and reporting sources to investigate performance trends, answer complex business questions, and inform strategic recommendation
• Translate complex channel and cross-channel performance data into clear takeaways and recommendations for clients, internal stakeholders, and the Senior Director
• Serve as a primary client contact for assigned workstreams, independently leading meetings, presentations, and day-to-day communications while partnering with the Senior Director on broader strategic initiatives and senior-level client engagements

Requirements

• 4+ years of experience in performance marketing, digital media, or a related field, preferably within an agency environment
• Previous hands-on experience managing and optimizing Paid Search campaigns is strongly preferred; candidates with significant hands-on Paid Social experience will also be considered
• Deep understanding of digital media platforms, campaign optimization, budget management, and performance measurement gained through previous hands-on activation experience
• Advanced analytical skills and experience working with large data sets to identify trends, diagnose performance drivers, and develop strategic, actionable recommendations
• Ability to independently export, manipulate, synthesize, and analyze data from multiple platforms and reporting sources
• Experience leading cross-channel digital media programs and partnering with multiple activation teams to deliver integrated performance strategies
• Demonstrated experience independently leading client relationships, presentations, and day-to-day communications, with the ability to build trust and credibility with senior client stakeholders
• Proven ability to influence cross-functional teams, prioritize competing business needs, and lead complex initiatives across multiple stakeholders without relying on highly structured processes
• Comfortable taking ownership and making informed decisions in a fast-paced, dynamic environment with evolving priorities and varying levels of ambiguity
• Excellent written and verbal communication skills, with the ability to distill complex performance data into clear, persuasive insights and recommendations for both digital and non-digital audiences

Preferred

• Retail and/or ecommerce client experience is preferred
• Familiarity with MTA, MMM, incrementality testing, and other media measurement methodologies is a plus, not required
• Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Demand Gen, and relevant analytics and reporting tools is preferred