Responsibilities

• Performance Media Leadership: Lead the Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging activation channels.
• Set the playbook: best practices, governance, quality standards, documentation, and operating procedures across every performance discipline.
• Keep us ahead of the curve by evaluating new platforms, automation opportunities, AI solutions, and industry shifts.
• Drive cross-channel planning strategies that maximize efficiency and business impact.
• Channel Expertise & Activation: Be the go-to platform expert across Google Ads, Search Ads 360 (SA360), Microsoft Ads (Bing), DV360, Amazon DSP, Amazon Ads, Meta, TikTok, LinkedIn, YouTube, and Reddit.
• Stay hands-on in core platforms, jumping in for campaign launches, optimizations, troubleshooting, audits, and escalations.
• Lead advanced audience strategies, bidding methodologies, attribution approaches, automation initiatives, and measurement frameworks.
• Champion activation quality across every performance channel.
• Team Leadership & COE Development: Lead a team of about 4 Performance Specialists and Channel Leads.
• Coach, mentor, and develop channel experts, helping them grow technically and in their careers.

Requirements

• 7-9 years in performance marketing, with working knowledge across Paid Search, Paid Social, and Programmatic.
• Experience mentoring, coaching, or informally leading channel specialists. Formal people-management experience is a plus, not a must. If you're a strong senior specialist ready for your first opportunity to lead a team, we want to hear from you.
• Hands-on experience with at least four of: Google Ads, Meta, DV360, Amazon DSP or Amazon Ads, TikTok, LinkedIn, YouTube, Microsoft Ads, enough to execute, troubleshoot, and optimize directly when it counts.
• Strong working knowledge of audience strategy, attribution, measurement, and conversion tracking across multi-channel campaigns.
• Experience managing media investments of approximately $100M+ across accounts or business units.
• The ability to turn performance data into clear, actionable recommendations for day-to-day client and internal conversations.
• Strong communication and leadership skills, and comfort operating in a fast-paced, collaborative environment.

Preferred

• Depth across all three channel types (Search, Social, Programmatic).
• Familiarity with Search Ads 360 and/or DV360 as distinct managed platforms.
• Retail media experience, including Amazon Ads or other retail media networks.
• Experience building operational processes, channel governance frameworks, or Centers of Excellence from the ground up.
• Platform certifications across Google Marketing Platform, Meta, Amazon Ads, TikTok, or LinkedIn.
• Experience across both regulated (Rx) and non-regulated (OTC) categories: a plus, not required; we'll help you learn the ropes.