Associate Director of Performance Marketing at TaxRise | Irvine, CA | $150K/yr – $180K/yr

TaxRise

Associate Director of Performance Marketing

Irvine, CA (On-site)

$150K/yr – $180K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drive paid acquisition and revenue growth through end-to-end performance marketing, owning strategy, experimentation, and cross-functional coordination.

Own paid media strategy and execution across Google Ads, Meta, and other channels with funnel optimization.
Must-have: 5–8+ years of performance marketing with budget ownership and revenue impact.
Standout: On-site Irvine, CA role with cross-functional leadership across Creative/UX/Analytics/Sales Ops.

Job Description

Responsibilities

Drive revenue growth through paid acquisition, funnel optimization, and performance measurement.
Own the performance engine end-to-end: media strategy and execution → CRO and funnel improvement → attribution and reporting → quality feedback loops tied to Salesforce outcomes.
Work cross-functionally with Creative, UX/design, Analytics, Sales Ops, and Revenue teams to ensure paid marketing directly drives qualified leads, appointments, and revenue growth.
Lead strategy, execution, and optimization across core paid channels (Google Ads, Meta, others as relevant).
Own budget allocation, pacing, and performance management against CPA/CAC and revenue targets.
Build structured experimentation roadmaps: creative angles, audiences, offers, bidding, and funnel pairing.
Establish consistent operating standards: account structure, naming conventions, QA, creative refresh cadence, post-test readouts.
Drive continuous conversion optimization across landing pages, forms, and key funnel steps.
Partner with UX/design to ship improvements that lift conversion rates and reduce friction (message match, page speed, trust, clarity, form UX).
Design, run, and interpret A/B tests with clear hypotheses and measurable impact.

Requirements

5–8+ years in performance marketing/growth with ownership of significant budgets and measurable revenue impact.
Hands-on expertise in at least two major paid platforms (Google Ads + Meta strongly preferred).
Strong CRO capability: landing page/form optimization and experimentation discipline.
Strong analytics/reporting skills; comfort operating in Power BI.
Working knowledge of tracking and marketing ops (UTMs, event QA, pixels/CAPI concepts, attribution fundamentals).
Experience in a HubSpot + Salesforce environment (or equivalent marketing automation + CRM stack).

Preferred

Experience in lead-gen businesses where appointments and sales are the true KPI.
Familiarity with call tracking, offline conversion feeds, and optimizing to quality signals.
Comfort partnering with analysts on data modeling that powers Power BI dashboards (SQL a plus).

Benefits

Medical, Dental, and Vision Insurance (starting after 60 days)
Paid Time Off
401(k) retirement plan with company match
Professional Development Program to support your growth
Access to our on-site gym and gaming lounge
Catered team lunches every Friday
Fun and energizing quarterly company outings

TaxRise

At TaxRise, we transform lives by helping individuals and families overcome their tax challenges and achieve financial freedom.“Every client. Every time,” reflects our unwavering commitment to delivering personalized, high-quality solutions for each client we serve. With thousands of success stories each year, we are proud to be a trusted leader in the tax relief resolution industry.Beyond our results, we’re a company driven by innovation, collaboration, and a passion for making a difference. We embrace new ideas, challenge the status quo, and leverage cutting-edge technology to provide the best client experience possible. Our vibrant culture is built on trust, creativity, and the belief that every team member’s voice matters.TaxRise isn’t just a workplace—it’s a movement, and together, we rise by lifting others. Whether you’re a client seeking financial relief or a professional looking to make an impact, TaxRise is where transformation happens.If you're ready to bring your unique talents and innovative spirit to a company where your work truly matters, TaxRise is the place to be. Join us and be part of a team that’s reshaping the future of tax resolution.

Founded in 2017

Irvine, California, USA

200 employees (3 in marketing)

www.taxrise.com