Responsibilities

• Lead strategy, execution, and optimization across core paid channels (Google Ads, Meta, others as relevant).
• Own budget allocation, pacing, and performance management against CPA/CAC and revenue targets.
• Build structured experimentation roadmaps: creative angles, audiences, offers, bidding, and funnel pairing.
• Establish consistent operating standards: account structure, naming conventions, QA, creative refresh cadence, post-test readouts.
• Drive continuous conversion optimization across landing pages, forms, and key funnel steps.
• Partner with UX/design to ship improvements that lift conversion rates and reduce friction (message match, page speed, trust, clarity, form UX).
• Design, run, and interpret A/B tests with clear hypotheses and measurable impact.
• Optimize for unbranded microsites and acquisition model realities.
• Own weekly/monthly performance reporting, tying results to funnel stages and business outcomes.
• Maintain clear KPI frameworks and shared definitions (Lead, MQL/DQL, booked, show, sale, revenue).

Requirements

• 5–8+ years in performance marketing/growth with ownership of significant budgets and measurable revenue impact.
• Hands-on expertise in at least two major paid platforms (Google Ads + Meta strongly preferred).
• Strong CRO capability: landing page/form optimization and experimentation discipline.
• Strong analytics/reporting skills; comfort operating in Power BI.
• Working knowledge of tracking and marketing ops (UTMs, event QA, pixels/CAPI concepts, attribution fundamentals).
• Experience in a HubSpot + Salesforce environment (or equivalent marketing automation + CRM stack).

Preferred

• Experience in lead-gen businesses where appointments and sales are the true KPI.
• Familiarity with call tracking, offline conversion feeds, and optimizing to quality signals.
• Comfort partnering with analysts on data modeling that powers Power BI dashboards (SQL a plus).

Benefits

• Medical, Dental, and Vision Insurance (starting after 60 days)
• Paid Time Off
• 401(k) retirement plan with company match
• Professional Development Program to support your growth
• Access to our on-site gym and gaming lounge
• Catered team lunches every Friday
• Fun and energizing quarterly company outings