Responsibilities

• Develop and own full-funnel, cross-channel media buying strategies for a portfolio of clients in the home services and fitness industries, aligning paid media investment to business objectives, KPI frameworks, and growth targets
• Lead the development of sophisticated media plans, investment scenarios, and channel mix recommendations using platforms such as AdScience and first- and third-party data
• Oversee execution, pacing, and optimization of paid campaigns across search, social, programmatic, video, and emerging platforms, managing multi-million dollar budgets with disciplined reallocation to maximize ROI
• Drive continuous performance improvement through rigorous testing, audience segmentation, creative iteration, and attribution modeling, connecting media outcomes directly to client revenue
• Serve as the senior media point of contact for assigned accounts, leading QBRs, executive presentations, and proactive growth conversations with director- and C-suite-level stakeholders
• Identify account expansion opportunities and lead data-driven upsell and scope proposals in partnership with account and strategy teams
• Mentor junior and mid-level media team members and contribute to internal process development, playbooks, and quality standards
• Stay current on industry trends, platform innovations, and measurement advancements to drive agency competitiveness

Requirements

• 5–7 years of progressive experience in integrated media planning and buying, paid media, or performance marketing, ideally within an agency environment
• Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field; advanced degree or relevant certifications a plus
• Expert-level proficiency managing campaigns across Google Ads, Meta, programmatic platforms, and other paid digital and traditional channels
• Advanced analytical skills including attribution modeling, incrementality testing, and the ability to connect media performance directly to client revenue and business outcomes
• Proven track record independently managing and growing senior client relationships, with confidence presenting to director- and C-suite-level stakeholders
• Experience communicating effectively and mentoring junior and mid-level team members as they develop in their careers
• Strong command of media research, planning, and measurement platforms
• Highly organized and self-directed, with the ability to manage multiple client portfolios, competing priorities, and deadlines in a fast-paced environment

Preferred

• Advanced degree or relevant certifications a plus

Benefits

• 90% of employee medical paid by the company (coverage for individuals)
• 50% of employee dental paid by the company
• Short-Term Disability Insurance
• Supplemental Healthcare
• 401k Employer Match (100% match up to 6% of salary)
• 6 Weeks of Paid Time Off (PTO)
• Annual Bonus Plan
• Paid Parental Leave
• Hybrid Work Environment
• Generous Employee Referral Program