Associate Director, Patient Marketing

Responsibilities

• Strategic Leadership
• Contribute to the development and execute the patient marketing strategy aligned with overall brand objectives and launch milestones
• Identify barriers, unmet needs, and opportunities for engagement across diagnosis, treatment initiation, and long-term disease management through a thorough understanding of the patient journey
• Translate patient and caregiver insights into actionable marketing strategies and programs
• Partner with market research and analytics teams to measure patient attitudes, behaviors, and campaign effectiveness
• Serve as the internal advocate for patient-centricity across brand planning and commercialization efforts
• Patient and Caregiver Marketing
• Design and implement patient-facing campaigns to increase disease awareness, treatment understanding, and brand engagement
• Develop educational resources and support materials that address the needs of patients, caregivers, and families impacted by epilepsy
• Lead development of branded and unbranded marketing initiatives across digital, social, print, video, and experiential channels

Requirements

• Minimum undergraduate degree. 8+ years of relevant management experience or combination of degrees and experience; Advanced degree (MBA, MPH, or related field) preferred
• 7+ years of pharmaceutical, biotechnology, healthcare, or consumer health marketing experience
• 3+ years of experience developing patient-focused marketing strategies and campaigns
• Experience supporting product launches and commercialization activities
• Demonstrated success managing agencies, budgets, and cross-functional initiatives

Preferred

• Neurology, epilepsy, CNS, rare disease, specialty pharmaceutical, or orphan drug experience
• Experience working with patient advocacy organizations and community stakeholders
• Strong understanding of patient support programs and patient engagement strategies
• Experience leveraging digital marketing, CRM platforms, social media, and omnichannel engagement approaches

Benefits

• Our Total Rewards program includes base salary, target bonus, and stock options, as well as a full range of benefits including medical, dental, vision, short-& long-term disability, accidental death & dismemberment, and life insurance programs, Employee Assistance Program, travel insurance, and retirement savings programs with company matching contributions.
• Xenon encourages time to rest and re-charge through vacation, personal days, sick days, and an end-of-year company shutdown. Xenon highly values employee development and has an expanding Training, Learning & Development program, including a Tuition Assistance program for advanced degrees.
• Compensation Range: $197,458 - $249,700