Responsibilities

• Lead the strategic development, activation, and optimization of cross-channel biddable media programs, with a primary focus on Paid Social and Programmatic.
• Serve as the senior day-to-day client lead, driving integrated media strategies that deliver measurable business outcomes while ensuring operational excellence across campaign planning, execution, and performance.
• Identify innovative opportunities across audience targeting, automation, platform capabilities, and emerging technologies to maximize campaign effectiveness.
• Mentor and develop team members while fostering collaboration across media, analytics, strategy, and creative disciplines.
• Lead the development of Paid Social and Programmatic strategies that align with client business objectives, leveraging audience insights, data, and platform innovation to drive performance.
• Serve as the primary client point of contact for all biddable media activations, providing strategic recommendations, performance insights, and proactive optimization opportunities.
• Drive integrated planning across Paid Social, Programmatic Display, Video, CTV, Native, Audio, and emerging digital channels to ensure cohesive audience engagement throughout the customer journey.
• Partner with analytics and measurement teams to establish KPIs, evaluate campaign performance, and translate findings into actionable business recommendations.
• Champion testing, learning, and innovation initiatives across platforms, including advanced audience strategies, automation, AI-driven optimization, incrementality testing, and emerging ad products.
• Lead Associate Directors, Managers, and Associates in developing strategic, data-driven media plans and activation frameworks that deliver against client goals.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience planning/buying across all platforms, such as Meta, X, TikTok, Snapchat, Pinterest, YouTube, DV360, TTD, Amazon etc
• Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
• Significant client-facing and relationship management experience is required.
• Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
• Prior experience in an agency environment is highly desired.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Benefits

• competitive medical, group retirement plans, vision, and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days