Associate Director, Paid Social - Performance/B2B exp. req.

Chicago, IL (On-site)

$97K/yr – $140K/yrSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the paid social engine for a multi-team media practice, locking in strategy, measurement, and cross‑functional alignment around client goals.

  • Lead best-in-class paid social strategies, campaigns, and measurement to drive client outcomes.
  • Collaborate with Planning, Strategy, and Data & Analytics to ensure paid social aligns with broader client needs.
  • Develop vendor and internal relationships to surface risks, opportunities, and innovative ideas.

Job Description

Responsibilities

  • Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
  • Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
  • Develop and maintain positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
  • Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
  • Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
  • Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
  • Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
  • Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
  • Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability

Requirements

  • Bachelor’s Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
  • Excellent grasp of paid social campaign development, execution, and optimization – ideally spanning multiple verticals and objectives
  • Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
  • Superior collaboration and teamwork skills; experience working with cross-functional teams
  • Stellar verbal and written communication skills
  • Effective team leadership and delegation approach that will keep deliverables on time and morale high
  • Positive attitude and ability to work independently and as part of a team, always acting with integrity
  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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