Responsibilities

• The Social Associate Director oversees the social function on their book of clients.
• Developing overall paid social media strategy, helping to grow the client’s business through additional platforms and ensuring team execution meets and exceeds client expectations.
• Lead Social Activation team to employ analytical and quantitative strategies to drive campaign performance and maintain client relationships.
• Remain at the forefront of paid social commerce techniques, continually defining industry standards through digital technologies and data-driven problem-solving.
• Demonstrate exceptional active listening to translate client requirements into actionable campaign objectives.
• Determine how to use social resources most efficiently and succession plan for resources.
• Effectively manage and lead all social team members on client team(s).
• Identify training and development needs of client team and broader functional team.
• Build training materials and implement with client team and broader functional team; gather consistent feedback.
• Develop processes, methodologies, best practices and frameworks; ensure usage across teams.

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 5+ years building and/or managing paid social campaigns with vertical expertise working on a commerce/retail client
• Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and expertise working on performance campaigns
• Possess advanced knowledge of direct marketing principles and strategies
• Have polished presentation, communication and listening skills
• Have advanced organizational skills being able to manage multiple projects at once
• Be a proactive self-starter
• Have online media sales and/or interactive ad agency experience
• Understands feed management and best practices
• Have developed cross channel performance strategies to drive business sales

Preferred

• Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave