Associate Director Paid Social Media

New York City, NY (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and scale paid social programs across client portfolios, combining data driven optimization with team development and cross functional integration in retail accounts.

  • Own social strategy delivery and ensure execution quality across platforms while exceeding client expectations.
  • Lead analytics driven campaign optimization and capacity planning for the social team and client relationships.
  • Align social workstreams with retail business objectives and push for new channel experimentation and performance improvements.

Job Description

  • Grow client business through paid social strategy and ensure team execution meets client expectations.
  • Lead the Social Activation team with data-driven campaigns and strong client relationships.
  • Stay at the forefront of paid social commerce techniques, leveraging data for innovative problem solving.
  • Translate client requirements into actionable campaign objectives using active listening.
  • Plan resource use and succession for social teams.
  • Manage and lead all social team members on client teams.
  • Identify and address training and development needs for client teams and broader functions.
  • Develop processes, methodologies, and best practices for client and broader teams; implement with teams.
  • Consult with the agency to ensure best practices and brainstorm new approaches to goals.
  • Lead hiring for social team members on client teams and ensure integration with other functions.

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023
New York, New York, USA
295 employees (57 in marketing)

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
39 (13% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
8