Responsibilities

• Serve as the senior paid social point of contact within the agency embedded team, working alongside the Client Activation Director to build integrated cross-channel campaign strategy for the studio's 2026 theatrical releases
• Partner with agency and studio stakeholders to translate studio marketing objectives, challenges, and KPIs — including awareness, intent, and ticket sales — into actionable paid social strategies
• Own paid social investment architecture across Meta, TikTok, and YouTube: audience strategy, creative frameworks, budget allocation, pacing, and channel prioritization
• Lead strategic planning for all phases of the theatrical release window: from talent announcements and trailer drops through wide release and awards season
• Direct and mentor the Paid Social Manager on day-to-day campaign execution, creative rotation, spend pacing, and real-time performance response
• Ensure campaigns are set up accurately, trafficking is clean, and buys are executing against plan — quality control across all live campaigns
• Drive media excellence through platform best practices and agency tools and capabilities
• Manage concurrent campaigns across multiple release phases without sacrificing accuracy or performance accountability
• Build trusted relationships with agency and studio stakeholders; serve as the senior paid social voice in client-facing performance conversations
• Communicate campaign performance, optimization decisions, and strategic recommendations through regular reporting and stakeholder presentations
• Contribute to campaign post-mortems and strategic reviews across each release window; translate learnings into forward strategy

Requirements

• Studio Entertainment experience — specifically theatrical release campaigns including trailer launches and film releases. Non-negotiable.
• 6–8+ years of paid social experience with at least 2 years at the Associate Director level or equivalent
• Deep, hands-on platform expertise across Meta (Facebook/Instagram), TikTok, and YouTube — campaign setup, audience strategy, creative optimization, and measurement
• Demonstrated ability to manage campaigns against tight theatrical release timelines — you understand the urgency of a trailer drop and an opening weekend
• Experience working within an embedded agency or client-side model; comfortable collaborating across paid social, programmatic, and search teams
• Strong client-facing communication skills; proven ability to present strategy and performance clearly to senior stakeholders
• Ability to work fast and independently under pressure without sacrificing quality or accuracy

Preferred

• Animation, family film, or independent studio campaign experience
• Familiarity with this agency's ecosystem, tools, and working model
• West Coast based or deep experience working Pacific time zone hours