Responsibilities

• Serve as the senior paid social activation lead for a global Enterprise B2B client, providing both strategic and operational leadership.
• Oversee paid social activation across LinkedIn, Meta, Reddit, and other relevant platforms, ensuring alignment with client objectives, media strategies, and performance goals.
• Provide guidance on audience strategy, campaign architecture, optimization, testing frameworks, measurement approaches, and platform best practices.
• Translate business and marketing objectives into actionable paid social recommendations and activation plans.
• Lead client discussions related to paid social strategy, campaign performance, optimization opportunities, and platform innovation.
• Analyze campaign and market-level performance to identify trends, insights, and opportunities for improvement.
• Ensure reporting communicates business impact, key insights, and data-driven recommendations in addition to campaign performance metrics.
• Lead, coach, and support Managers and Associates through ongoing feedback, development opportunities, and clear prioritization.
• Maintain effective activation processes, quality assurance standards, workflows, and team operating procedures.
• Partner closely with strategy, client services, analytics, creative, ad operations, and other cross-functional teams to support successful campaign delivery.

Requirements

• Bachelor's degree or an equivalent combination of education, training, and relevant experience.
• 6 years of experience in paid social, digital media, performance marketing, or a related field.
• Experience leading paid social activation for B2B organizations; Enterprise B2B experience is strongly preferred.
• Expertise with LinkedIn Campaign Manager and Meta Ads Manager, with experience using additional paid social platforms such as Reddit or similar channels.
• Strong understanding of B2B audience strategy, campaign activation, optimization, measurement, and performance analysis.
• Ability to translate business goals and performance data into strategic recommendations and actionable next steps.
• Strong client leadership skills, with experience building relationships and presenting recommendations to senior stakeholders.
• Experience leading, mentoring, or developing early-career team members in a collaborative environment.
• Strong analytical skills and the ability to identify trends and insights across complex datasets and campaign structures.
• Effective communication, presentation, organizational, and problem-solving skills.

Preferred

• Experience supporting global Enterprise B2B paid social programs across North America, EMEA, and/or APAC.
• Experience developing and executing account-based marketing (ABM) strategies and tactics to support B2B demand generation initiatives.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.