Responsibilities

• The Social Associate Director oversees the social function on their book of clients.
• Developing overall paid social media strategy, helping to grow the client’s business through additional platforms and ensuring team execution meets and exceeds client expectations.
• The Social Activation team is tasked with employing highly analytical and quantitative strategies to drive campaign performance and maintain client relationship.
• As a Social Associate Director, individuals are expected to remain at the forefront of paid social commerce techniques, continually defining industry standards through their grasp of digital technologies and a commitment to leveraging data for innovative problem-solving.
• Team Leadership: Determine how to use social resources most efficiently and succession plan for resources.
• Effectively manage and lead all social team members on client team(s).
• Identify training and development needs of client team and broader functional team.
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams.
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used.
• Consulting with the agency as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals.

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 5+ years building and/or managing paid social campaigns with vertical expertise working on a commerce/retail client.
• Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and expertise working on performance campaigns.
• Possess advanced knowledge of direct marketing principles and strategies.
• Have polished presentation, communication and listening skills.
• Have advanced organizational skills being able to manage multiple projects at once.
• Be a proactive self-starter.
• Have online media sales and/or interactive ad agency experience.
• Understands feed management and best practices.
• Have developed cross channel performance strategies to drive business sales.

Preferred

• Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave