Responsibilities

• Architect effective Google Ads and Microsoft Ads campaigns across all ad formats and surfaces including Search, Shopping, YouTube, Display, App and Gmail.
• Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to C-suite level clients on a daily and weekly basis
• Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
• Research keywords, analyze their relevance and perform competitive analysis.
• Recommend landing page strategies and consult on landing page planning and optimizations
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets and synthesizing them into actionable plans for monthly meetings and QBRs.
• A/B/n testing a multitude of campaign variables to increase the efficiency of campaign budgets to drive leads/conversion improvements, expand search impression share and drive higher ROI for our clients
• Administer bid management tools to accurately pace daily paid search budgets
• Monitor and analyze campaign performance in platforms like Google Ads, Microsoft Ads, Skai and more
• Implement and test strategies designed to increase conversion rates and lower cost-per-lead across multiple clients in multiple verticals

Requirements

• 4-6+ years of Paid Search experience within an advertising agency
• Google Ads certifications
• Critical Thinking & Problem-Solving: Ability to approach complex challenges creatively, analyze data insights, and make strategic decisions that go beyond standard campaign optimizations.
• Proactive & Self-Driven Work Ethic: Demonstrates initiative, ownership, and the motivation to seek out new ways to improve workflows and client outcomes.
• Intimate knowledge of paid search campaign types, strategies and tactical executions of Search, Performance Max, Discovery, YouTube, Display, Local, Shopping, and App across Google, Bing and Apple.
• Working knowledge around tracking solutions like pixels, Google Conversions, UET goals, Enhanced Conversions and offline conversions tracking.
• Skilled in Microsoft Excel, Microsoft PowerPoint, Keynote and the Google Suite.
• Intimate knowledge of website analytics programs (Google Analytics, Adobe, etc.)
• Bachelor's Degree in Advertising/Marketing, Business, PR/Communications or related field.

Preferred

• Early AI Adoption & Successful AI Implementation: Advanced use of AI, LLMs, and Google's latest in AI automation to enhance productivity, optimize campaigns, automate reporting, develop deep campaign opportunities, generate audience insights, and develop better performing creative across Google Ads surfaces (Search, Shopping, Display, Gmail and YouTube).
• Continuous Learning Mindset: Eagerness to learn new technologies, adapt to emerging industry trends, and consistently iterate on best practices.
• Collaboration & Communication: Capable of working across different teams (social, programmatic, investment) to develop holistic, cross-channel media solutions that drive real business results.

Benefits

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.