Associate Director, Paid Search (SEM)

El Segundo, CA (On-site)

$97K/yr – $149K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid search execution and optimization across client programs, with a focus on budget discipline, KPI-driven reporting, and team development.

  • Growth/Performance: Lead strategy, budget management, and KPI reporting for branded and direct response campaigns.
  • Team & Coaching: Delegate work and manage career progression of direct reports.
  • Insights & Optimization: Analyze trends and present actionable insights to stakeholders.

Job Description

Responsibilities

  • Lead the development and implementation of paid search campaigns, including budget management, for assigned clients (branded and direct response campaigns)
  • Leverage search best-practices across all search tactics
  • Ensure all campaign billings are up to date and all finance queries are followed up in a timely manner
  • Analyze search campaign performance against client KPI's and report on trends and insights to key stakeholders
  • Continuously develop and grow skills by participating in ongoing training, workshops, etc.
  • Support in any new business pitches and related work as required
  • Responsible for delegating work and managing career progression of direct reports
Spark Foundry logo

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016
New York, New York, USA
3.1K employees (807 in marketing)
78% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
14.2K
Traffic Source Mix
Search
41.9%
Direct
42.1%
Referral
8.8%
Social
5.4%
Paid
1.2%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
759 (24% of company)
Median Career Experience
10 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
40

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