Own multi-channel search strategy through liaison with cross-functional teams while leading a growing search practice and translating briefs into scalable plans.

• Growth Infrastructure: Liaison between search and cross-functional teams to contribute towards a multi-channel approach/strategy
• People & Leadership: Accountability for team development; utilizing L&D, internal opportunities, morale
• Goal Setting: Establish current and long-term goals for responsible accounts, subject to Director approval
• People Management: Management of direct reports as well as overall development and success of the team
• Strategy Translation: Translate briefs into strategy; work with Manager/Sr. Specialist to execute on that strategy; monitor success and pivot as needed based on performance
• Test & Learn: Lead tests & learns with expectation that these will be scalable across the client’s accounts and shared with KINESSO
• Strategy Evaluation: Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
• Trend Communication: Master, identify and communicate trends in search and client industries
• Knowledge Sharing: Create and present case studies, POVs, etc.
• Analytics: Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
• Budget Analysis: Analyze search planning budgets for assigned accounts to identify strengths and allocate properly