Associate Director, Paid Search at IPG Mediabrands | Los Angeles, CA | $120K/yr – $125K/yr

IPG Mediabrands

Associate Director, Paid Search

Los Angeles, CA (On-site)

$120K/yr – $125K/yrManagerFull time

Posted 4 months ago

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Job Summary

Drive multi-channel search strategy and team leadership, turning briefs into scalable plans while optimizing budgets and performance.

Own day-to-day leadership of the search team and translating briefs into strategy.
Must-have: Substantial agency experience and expert Google/Bing search partners.
Standout: Proven budgeting, forecasting, and multi-touch attribution analysis.

Job Description

Responsibilities

Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
Responsible for management of direct reports as well as overall development and success of the team
Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
Master, identify and communicate trends in search and client industries
Create and present case studies, POVs, etc.
Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Requirements

Substantial experience with within an agency environment required
Expert in Google, Bing, and other search partners
Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
Polished presence and presentations skills (presentation will be required)
Excellent writing skills with an attention to detail
Mastery of Microsoft Excel is required
Working knowledge of Word, and PowerPoint
Ability to multitask and handle other duties as assigned
Substantial managerial experience preferred

Preferred

Substantial managerial experience preferred

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007

New York, New York, USA

8.6K employees (2,270 in marketing)

www.ipgmediabrands.com

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