Vokal

Associate Director of Paid Media

Chicago, IL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid media strategy and execution for a high-growth digital agency, focusing on ROI-driven campaigns and team leadership.

  • Own media strategy development and campaign management across digital channels.
  • Must-have: At least 4+ years paid media experience.
  • Standout: Experience building or managing teams in a high-growth environment.

Job Description

Responsibilities

  • Media Strategy Development: Develop comprehensive media buying strategies aligned with marketing and business goals.
  • Campaign Management: Plan, execute, and manage campaigns across digital (social media, search, programmatic). Experience with TV, radio, podcast a plus but not required.
  • Budget Management: Oversee and allocate media budgets effectively, ensuring cost efficiency and high ROI.
  • Performance Analysis: Monitor, analyze, and report on campaign performance, making data-driven recommendations for optimization.
  • Audience Targeting & Segmentation: Identify and build out audience segments to create personalized marketing campaigns that align with customer interests, behaviors, and needs.

Requirements

  • At least 4+ years of paid media experience
  • Ability to rapidly grasp technical concepts
  • Relentless attention to detail
  • Excellent written and oral communication skills
  • Experience building and/or managing teams
  • Looking for high energy for high growth