Associate Director, Paid Media

Responsibilities

• Lead and develop best-in-class media strategies, defining best practices across platforms, and mentoring junior members through hard- and soft-skill training/feedback.
• Serve as a client-facing lead, presenting recommendations, performance insights, strategic opportunities, and campaign timelines.
• Continuously demonstrate the business value of media by outlining success metrics and driving improvements in KPIs such as ROAS, CTR, and revenue.
• Develop and maintain positive and productive relationships with vendor reps, helping to identify risks and opportunities for the business, staying up-to-date on new ad products and taking a proactive role in sharing new opportunities with clients.
• Translate data into actionable recommendations in addition to partnering with Analytics on learning agendas and measurement plans tied to client business goals.
• Take ultimate responsibility for flawless execution of media plans, including ad creation, targeting, budget pacing, and inventory selection.
• Feel comfortable with hands-on platform activation and optimization as-needed while coaching junior team members.

Requirements

• A Bachelor’s degree or higher in advertising, business, marketing, or a related field.
• 6-9 years of paid media experience in an agency setting, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement across both performance and brand objectives.
• Proven experience managing large-scale campaigns across platforms such as Facebook/Instagram, TikTok, Pinterest, LinkedIn, and Reddit, ideally for CPG or retail clients.
• Highly analytical problem-solving skills with advanced Excel knowledge and the ability to turn complex performance data into practical recommendations.
• Effective team leadership skills and, the ability to keep deliverables on schedule, and maintain high team morale.
• Excellent presentation, communication, and relationship-building skills, with a track record of working with VP-, SVP-, and C-level executives at enterprise organizations, and a positive, collaborative attitude whether working independently or on a team.

Preferred

• Retail media network campaign management experience (Amazon, Walmart, Roundel, etc.) preferred.

Benefits

• Medical/Dental/Vision insurance (BCBS)
• 401k w/ Company Match
• Flexible time off policy
• Paid Maternity and Paternity Leave coverage