Associate Director, Paid Media

Responsibilities

• Manage external paid media vendors and consultants (such as TV, radio, direct mail, digital) to design and execute successful, integrated paid media campaigns across media channels.
• Coordinate and collaborate with internal teams and external partners to align on audience targeting and messaging and track and manage creative approvals processes for paid campaigns.
• Advise internal project teams on long-term paid media strategy and execution.
• Work with consultants and Hub staff to launch new paid programming, including recruitment for shoots, media plan development, and planning approval timelines.
• Manage the implementation of low-dollar paid advertising to garner earned media attention.
• Analyze and track paid media performance and help create reports for internal and external stakeholders.
• Work with the finance team and external vendors to ensure that paid media invoices are accurate, paid on time, and in alignment with overall media plans.
• Own communication and relationships with external consultants, partners, and internal staff to guide and accomplish project objectives.
• Keep a pulse on the latest trends and best practices for paid media and find innovative ways to integrate them into our campaigns.
• Perform other duties as assigned.