Brand Designer
Chainguard
USA (Remote)
$111K/yr - $130K/yrIn-houseFull-timeMid level
1 day ago
Associate Director, Paid Media
District of Columbia, USA (Hybrid)
$85K/yr – $91K/yrSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own the paid media plan for a multi-channel advocacy program, coordinating with external vendors and internal teams to design, execute and optimize campaigns across TV, radio, direct mail and digital while managing approvals, budgets, and earned-media leverage.
- Demand Generation: Build and govern multi-channel paid campaigns with external partners, aligning audience targets and messaging.
- Campaign Execution & Governance: Oversee creative approvals, media plans, shoot recruitment, and planning timelines with consultants and internal staff.
- Measurement & Optimization: Track performance, produce stakeholder reports, and apply insights to improve ROAS across channels.
Job Description
Responsibilities
- Manage external paid media vendors and consultants (such as TV, radio, direct mail, digital) to design and execute successful, integrated paid media campaigns across media channels.
- Coordinate and collaborate with internal teams and external partners to align on audience targeting and messaging and track and manage creative approvals processes for paid campaigns.
- Advise internal project teams on long-term paid media strategy and execution.
- Work with consultants and Hub staff to launch new paid programming, including recruitment for shoots, media plan development, and planning approval timelines.
- Manage the implementation of low-dollar paid advertising to garner earned media attention.
- Analyze and track paid media performance and help create reports for internal and external stakeholders.
- Work with the finance team and external vendors to ensure that paid media invoices are accurate, paid on time, and in alignment with overall media plans.
- Own communication and relationships with external consultants, partners, and internal staff to guide and accomplish project objectives.
- Keep a pulse on the latest trends and best practices for paid media and find innovative ways to integrate them into our campaigns.
- Perform other duties as assigned.
- 5-7 years of relevant work experience, with a preference for 2-4 years spent on a political campaign, within an advocacy organization, or at a public affairs or media firm.
- You are committed to a just and inclusive economy that delivers opportunity and dignity to all Americans and passionate about preserving and strengthening our democracy.
- You thrive on managing projects with many stakeholders and moving pieces, and are able to creatively distill and organize feedback to achieve our overarching goals.
- You think ahead on projects to anticipate potential problems or roadblocks before they happen and adjust your planning accordingly.
- You are organized and can balance multiple priorities at once.
- You are a creative problem-solver, are organized, and live for the details and a good spreadsheet.
- You are comfortable collaborating with a team while taking ownership over your piece of a project.
- You are comfortable taking on evolving responsibilities.
- Comprehensive benefits package that includes 100% employer-paid health, dental, and vision insurance for employees (and their families). Employees are able to enroll in a 401k retirement plan and are eligible for a 3% automatic contribution and up to a 3% employer match on 401k contributions. Employees are also eligible for pre-tax transportation benefits. Employees will receive 120 hours of vacation time, 80 hours of health leave, up to 2 days of casual leave, and 20 hours of volunteer leave annually. Employees will also receive 13 paid holidays throughout the calendar year. Employees are eligible for 12 weeks of paid family and medical leave after 90 days of employment.
The Hub Project
The Hub Project is a Washington D.C. based nonprofit organization. We're focused on building, deploying and evaluating creative strategies that meaningfully advance policy reforms. Working closely with partner organizations, we propel issue-based campaigns that drive the public conversation, shift the debate and achieve measurable change to expand economic opportunity and increase democratic participation.
