Associate Director, Paid Media at Earthjustice | District of Columbia, USA | $162K/yr – $189K/yr

Earthjustice

Associate Director, Paid Media

District of Columbia, USA (Hybrid)

$162K/yr – $189K/yrSenior Level8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel paid media for a nonprofit, shaping strategy, agency delivery, and internal collaboration to drive a cohesive donor experience and data-informed optimization.

Paid Media Strategy and Planning: Build full-funnel, multi-channel plans with fundraising and brand partners for a growing program.
Agency Management: Oversee agency execution, ensure quality standards, and run regular performance and strategic reviews.
Internal Relationships: Translate SME goals into integrated audience strategies and align with content teams for engaging donor journeys.

Job Description

Responsibilities

Paid Media Strategy and Planning (20%) - In partnership with fundraising/advocacy/brand teams, build and optimize full-funnel media strategies (prospecting, retargeting, conversion) and integrated media plans for a growing multi-million-dollar paid media program
Agency Management (20%) - Oversee the paid media agency relationship, ensuring execution meets our brand and quality standards and the overall program delivers against goals.
Internal Relationships (20%) - In partnership with the brand/fundraising/advocacy teams (SMEs), translate team goals into integrated strategies, audience segmentation and performance plans in line with institutional and departmental priorities
Paid Media Implementation and Execution (20%) - Produce accurate, quality, and timely work in an ever-shifting landscape of news, technology, politics, and law. Adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.
Management (20%) - Manage and develop our in-house paid media team (currently 2 staff), providing training mentorship and growth opportunities for paid media strategists.
Ongoing Learning - Actively pursue professional development and contribute to a culture of learning by building skills and sharing knowledge.

Requirements

8-10 years of experience in paid media strategy, brand/performance marketing with experience managing substantial media budgets for nonprofits
Proven experience in managing agencies and third party vendors
Deep expertise in full funnel media planning, large-multi-channel paid media campaigns that deliver a cohesive supporter experience
Strong analytical skills with the ability to interpret data and drive decision-making
Ability to translate complex issues into compelling, accessible communications
Ability to prioritize, manage multiple deadlines, and respond quickly to new opportunities and developments
Ability to work collaboratively with other staff to meet shared cross-team goals and give honest, constructive, respectful feedback
Demonstrated commitment to Earthjustice’s values of Justice, Excellence, Inclusion, and Partnership.
Skill in leading diverse teams with emotional intelligence and cultural competence; fosters growth through mentorship, effective communication, and constructive feedback while hiring and developing team talents to align with organizational needs.

Earthjustice

Earthjustice is a non-profit public interest law organization dedicated to protecting the magnificent places, natural resources, and wildlife of this earth, and to defending the right of all people to a healthy environment.We fight, using the power of the law to preserve, protect, and promote a healthier, more sustainable world for everyone. Through far-reaching, big-impact litigation, we ensure that those who jeopardize the health of the planet are held accountable to the law. We work tenaciously to preserve our natural heritage, safeguard our health, and promote a clean energy future. At Earthjustice, we are driven by a passion for justice — for people and for the environment. As the premier nonprofit environmental law organization, we are uniquely qualified to deliver sweeping, on-the-ground results that make a real difference in our environment and our communities. We are here because the Earth needs a good lawyer.We hire the best and brightest who share our passion for justice and a healthy environment for all people.

Founded in 1971

San Francisco, California, USA

670 employees (71 in marketing)

earthjustice.org/jobs