• Paid Media Strategy and Planning: In partnership with fundraising/advocacy/brand teams, build and optimize full-funnel media strategies (prospecting, retargeting, conversion) and integrated media plans for a growing multi-million-dollar paid media program
• Develop and manage large multi-channel paid media campaigns that deliver a cohesive supporter/donor experience
• Stay abreast of the evolving paid media landscape, trends and developments to ensure the paid media program leverages the market. Regularly review and analyze the competitive landscape to differentiate our program.
• Agency Management: Oversee the paid media agency relationship, ensuring execution meets our brand and quality standards and the overall program delivers against goals.
• Provide real-time communication with the paid media agency to ensure we’re optimally executing on rapid response moments, conducting weekly performance reviews, having monthly and quarterly strategic discussions and setting appropriate plans annually.
• Internal Relationships: In partnership with the brand/fundraising/advocacy teams (SMEs), translate team goals into integrated strategies, audience segmentation and performance plans in line with institutional and departmental priorities
• Work closely with content teams (social, public affairs, creative, email and more) to ensure the supporter/donor journey is engaging and compelling
• Collaborate cross-functionally with other teams across the organization, like Development, to identify opportunities for online-offline integration in support of their goals.
• Paid Media Implementation and Execution: Produce accurate, quality, and timely work in an ever-shifting landscape of news, technology, politics, and law. Adopt a flexible approach to meeting rapid response moments and pivot strategies where needed.
• Optimization – analyze performance data and translate insights into actionable optimizations. Oversee developing and maintaining comprehensive paid media dashboards.
• Build and scale a test-and-learn culture by advancing measurement, leveraging tools (incl. AI) and embedding data-informed audience strategies into action.
• Management: Manage and develop our in-house paid media team (currently 2 staff), providing training mentorship and growth opportunities for paid media strategists.
• Uphold Earthjustice’s mission and values by fostering a respectful, inclusive, and collaborative work environment, providing clear direction and feedback, and promoting a culture of learning for all team members.
• Oversee relevant administrative, budgeting, and personnel management of direct reports, ensuring that all organizational policies and standards are met. Partner with Communications leadership on rolling out change management initiatives.

Ongoing Learning