Associate Director

New York City, NY (On-site)

$95K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end OOH media strategy for client campaigns, guiding cross-functional teams and senior client relationships while staying ahead of consumer trends and new technologies to maximize impact.

  • Own account strategy and cross-functional team leadership to deliver integrated OOH campaigns.
  • Shape strategies by aligning client objectives with media mix, competitive insights, and emerging tech.

Job Description

Responsibilities

  • Responsible for communicating with management on account and group status
  • Identify client goals/objectives and lead the development of strategies and tactics for current campaigns
  • Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies
  • Provide POV for staff and clients on new technologies and vendor partners
  • Build strong relationships with senior-level client counterparts and manage day-to-day relationships
  • Manage team of Supervisors, Planners and Assistant Media Planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment
  • Analyze competitive activity in the marketplace
  • Thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements
  • Ability to write clearly and concisely and present orally in an articulate and confident manner
  • Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing
  • Responsible for facilitating each team member’s development

Requirements

  • Minimum of 5+ years of OOH media planning experience;
  • Strong team management and interpersonal communication
  • Ability to collaborate and work as part of a team
  • Strong presentation skills
  • Excellent skills in MS Office: Excel, Word and PowerPoint
  • Knowledge of Adobe Photoshop, InDesign a plus

Preferred

  • Knowledge of Adobe Photoshop, InDesign a plus

Benefits

  • health/vision/dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependence Care Flexible Spending Account
  • vacation
  • sick
  • personal days
  • paid parental leave
  • paid medical leave
  • STD/LTD insurance benefits
Outdoor Media Group (OMG) logo

Outdoor Media Group (OMG)

Outdoor Media Group (OMG) is part of the largest Out-of-Home (OOH) media buying agency in North America specializing in the planning and buying of Location-based media. OMG's industry-leading experience spans traditional Outdoor including Billboards, Transit, Street Furniture; Digital OOH; Place-based media; Cinema advertising; as well as fully customized, experiential activations. As a national company, we harness local and regional market expertise through our network of 19 offices. Specializing in the integration of technology and mobile across all locations and media, we merge data and market insights to connect with consumers, while optimizing media investments, ascertaining OOH attribution and measuring ROI. Through collective expertise, clout and relationships, OMG offers unparalleled value and access to the nation’s most prominent media placements. OMG provides production services through our printing division, Outdoor Imaging (OI). OI leverages its high volume to yield competitive pricing and fast turnaround for reliable media start times.

Founded in 2001
Jersey City, New Jersey, USA
51 employees (7 in marketing)

Traffic Signals

Monthly Visitors
788
Traffic Source Mix
Search
35.6%
Direct
41.5%
Referral
12.2%
Social
8.8%
Paid
0.9%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
6 (12% of company)
Marketing Roles Posted (Last 30 Days)
2