Responsibilities

• Leads development of comprehensive organic social strategies aligned to brand positioning and business goals.
• Defines content ecosystems including channel roles, content pillars, editorial calendars and community engagement frameworks.
• Establishes voice, tone and brand behavior guidelines specific to social platforms.
• Guides always-on and campaign-based organic initiatives.
• Ensures content is platform-native, culturally relevant and designed for conversation, not just distribution.
• Identifies organic social growth opportunities within existing accounts and partners with account leads to expand scope.
• Oversees development of editorial calendars and publishing frameworks.
• Partners closely with Creative and PR to shape platform-specific storytelling approaches.
• Guides real-time and reactive content strategy tied to cultural moments and brand opportunities.
• Advises on influencer and creator collaboration from an organic integration standpoint.

Requirements

• Bachelor’s degree in marketing, communications or related field preferred
• 7+ years of experience in social media strategy with significant organic leadership experience
• Agency experience preferred