Responsibilities

• Omnichannel Planning & Implementation
• Collaborate on the development and execution of the operational omnichannel plan, ensuring alignment with overall brand strategy and customer engagement goals
• Drive end-to-end orchestration of all marketing components of the full plan to enable personalized, seamless customer experiences
• Serve as the marketing lead for omnichannel governance, ensuring coordination across Marketing, Insights and Analytics, and Sales as well as cross-organizational coordination
• Campaign Execution & Media Management
• Proactively manage digital and media plans, including channel mix, budget management, and tactical deployment. Manage agency partners in developing and executing media and digital tactics. Drive on-time launch of tactics, coordinate asset delivery between agency partners, and ensure timely delivery of data and analytics. Continuously assess channel performance and recommend strategically aligned, data-driven optimizations to the Marketing team
• Performance Analytics & Optimization
• Define and track key performance indicators across all digital, media, and omnichannel initiatives
• Monitor performance against plan and budget, delivering actionable insights and strategic recommendations
• Partner across Marketing, Insights and Analytics, and vendors to deliver monthly and quarterly performance reports for media, digital, and website performance to guide decision making
• Website Management
• Oversee performance of branded and unbranded websites, including user experience, traffic, engagement, and conversion metrics
• Partner with agencies and internal partners to ensure compliant and accurate data capture and analytics for oncology websites
• Provide actionable, data-driven insights and key takeaways to HCP and Patient marketing leads to support optimizations and enhancements
• Customer Journeys & Customization
• Partner across Marketing and Insights and Analytics teams to implement customer journey strategies across HCP and Patient audiences leveraging the technology stack
• Provide input into the development of the customer journey maps (HCP, Patient) aligned with brand objectives and audience insights (key touchpoints, pain points, personalization opportunities)
• Lead the process of audience targeting, activation, and optimization of automated and triggered campaigns, ensuring timely and compliant campaign execution
• Drive ongoing optimization of journeys based on performance insights and testing
• Marketing Technology Enablement-and-Management? (text reflects original)