Associate Director, Omnichannel Strategy

Responsibilities

• Architect omnichannel engagement strategies for individual brands, audiences and business challenges.
• Lead audience segmentation, persona development and customer prioritization across healthcare professional, patient, caregiver and other relevant audiences.
• Design end-to-end customer journeys that identify audience needs, barriers, behaviors, triggers and engagement opportunities.
• Develop channel orchestration frameworks across paid, owned, earned, field, CRM and digital touchpoints.
• Lead client and internal workshops focused on audience strategy, journey design and engagement planning.
• Define measurement frameworks, testing plans and strategic requirements for CRM, analytics and engagement platforms.
• Translate client needs, market research and performance findings into clear direction for cross-functional teams.
• Oversee supporting strategists, delegate work and review deliverables for strategic quality and consistency.
• Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations.

Requirements

• Experience developing omnichannel, engagement, customer experience, media or digital strategies within healthcare, pharmaceutical marketing or another complex industry.
• Demonstrated experience with audience segmentation, persona development, journey mapping and channel orchestration.
• Experience leading client workshops, strategic planning sessions or collaborative working sessions.
• Strong understanding of how paid media, owned channels, CRM, field engagement, content and digital experiences work together.
• Ability to translate research, data and campaign performance into strategic recommendations.
• Experience overseeing junior strategists and providing feedback, training or quality review.
• Strong client communication, presentation development and facilitation skills.

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com .