Associate Director, New Business Strategy (Influencer Marketing) at Viral Nation | USA

Viral Nation

Associate Director, New Business Strategy (Influencer Marketing)

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Lead and shape social-first, cross-functional strategy for Fortune 500–level brands, turning data into actionable recommendations that drive client and business growth while mentoring junior strategists and evolving strategic frameworks.

Own end-to-end strategic work across client opportunities and account delivery.
Define KPIs and measurement frameworks aligned with BI, adapting strategy as performance and market shifts occur.

Job Description

Independently lead senior-level strategy work end-to-end across client and business growth opportunities and ongoing account delivery.
Turn qualitative and quantitative insights into clear, actionable recommendations that drive measurable outcomes for clients and the business.
Own the quality and delivery of strategic work across major projects or workstreams within larger accounts or business contexts.
Architect integrated, social-first strategies with fluency across Influencer, Community Management, Earned, Experiential, and Owned, with a clear POV on how each lever drives audience, business, and brand outcomes.
Partner with clients to define the true nature of the business problem before solutioning, translating data-backed recommendations into clear direction that drives real creator performance.
Define KPIs, measurement frameworks, and success metrics for strategic recommendations in alignment with Business Intelligence, and continuously adapt strategy based on performance and market shifts.
Recommend strategic direction and help guide key decisions on assigned accounts, pitches, and workstreams.
Drive constant strategic innovation by introducing new frameworks, tools, and points of view that elevate the team’s output.
Serve as a strong day-to-day senior client partner, alongside client services, presenting and selling strategic thinking confidently to mid-senior and executive client stakeholders.
Lead strategy across major RFPs, proposals, pitches, and existing client expansion opportunities.

8+ years of agency or in-house experience across social, creative, content, influencer/creator, business development, and/or strategy.
Proven track record independently leading senior-level strategy work on Fortune 500 and enterprise brands.
Extensive experience developing integrated, social-first strategies that drive both client and business growth.
Strong track record leading RFPs, proposals, pitches, and client expansion plans end-to-end.
Demonstrated ability to mentor junior talent and manage direct reports.
Visionary mindset with the ability to turn thought-starters into fully integrated strategies, pitch decks, and campaigns.
Experience interfacing and presenting to c-suite executives.
Fluency in AI tooling, measurement platforms, and emerging social/creator tech, with a clear POV on how to apply them to elevate strategic output.
Excellent communication, presentation, and interpersonal skills, with strong senior client-facing presence.
Strong project management skills, with the ability to manage multiple major workstreams simultaneously in a fast-paced environment.

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014

New York, New York, USA

450 employees (130 in marketing)

www.viralnation.com