Associate Director, Media - Ptarmigan Media

New York City, NY (Hybrid)

$100K/yr – $135K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the client media planning discipline end to end, balancing strategy with hands-on execution across tactical and high-impact activations.

  • Lead and shape integrated media plans aligned to client objectives.
  • Mentor junior planners and drive strategic POVs, RFPs, and senior briefing sessions.
  • Turn campaign reporting into actionable optimization and ongoing program evolution.

Job Description

  • Lead and manage the day-to-day stewardship of client business.
  • Develop integrated media plan recommendations spanning tactical and high-impact/custom activations that meet client objectives.
  • Oversee campaign reporting and analytics, distilling key insights, takeaways, and optimization strategies.
  • Guide and nurture junior team members through all aspects of the planning process—including strategy development, partner RFPs, evaluation, negotiation, plan development, execution, reporting, optimization, and billing.
  • Provide oversight of campaign performance reporting and collaborate across teams to ensure continuous program evolution.
  • Lead client briefing meetings with senior stakeholders (e.g., CMO, Head of Marketing, Head of Product Distribution).
  • Advise team members in developing thoughtful, strategically grounded POVs that inform planning decisions.
  • Create professional development frameworks to ensure team members progress against career milestones.
  • Contribute to Ptarmigan thought leadership content.
  • Participate in new business efforts.
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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