Associate Director, Media Planning and Strategy

Chicago, IL (On-site)

$80K/yr – $126K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end campaign planning and cross-team media leadership to drive client objectives, align with business goals, and strengthen client partnerships while mentoring junior staff.

  • Campaign Strategy & Execution: Lead planning across multiple campaigns
  • Cross-Channel Leadership & KPIs: Align media, measure performance, and report on objective attainment
  • Team Development & Client Partnership: Mentor staff and deepen client relationships with industry insights

Job Description

Responsibilities

  • Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
  • Develop planning objectives that align with and elevate the client’s marketing and business goals
  • Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues
  • Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Following detailed instructions and using established procedures, completes work in a detailed and complete manner
  • Provide job performance feedback to manage career trajectory of the junior staff
  • Oversee the process and procedure for client set up, billing and all administrative functions
  • Responsible for managing projects and resources for all aspects impacting the client’s business
  • Mentor and guide direct reports to ensure proper education for advancement

Requirements

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 5+ years of media planning experience
  • 2+ years of experience managing junior staff
  • A gency experience highly preferred
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
  • Ability to translate data into well-articulated and actionable ideas

Benefits

  • medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215