Associate Director, Media Planning - pharma exp req

Boston, MA (On-site)

$97K/yr – $149K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

Job Summary

Lead the development and execution of data-driven program strategies for client projects, while steering cross-functional relationships among Media, Account, Creative, and Measurement teams to ensure on-brief delivery and growth.

  • Drive program strategy and client analysis across teams
  • Manage and nurture relationships with media, clients, and publishers
  • Provide feedback to develop talent and optimize processes

Job Description

Responsibilities

  • Overseeing development of program strategies and analysis for clients, collaborating closely with Account, Creative and Measurement teams to ensure that work is strategically aligned and on brief
  • Expertly guiding and managing relationships between Media teams, account directors and clients to consistently deliver high-quality, inspiring work and grow our business
  • Providing thoughtful feedback to Media teams, using performance evaluation and internal process improvement to develop and motivate talent
  • Smartly manage revenue and program budgets to ensure necessary and optimal resourcing
  • Playing a key role in spotting issues with core client teams and in developing new client relationships
  • Maintaining and improving the success of publisher relationships

Requirements

  • A four-year college education and seven to nine years of media planning experience – including at least two years of digital/interactive experience and two years of media supervisory experience within an agency
  • An exceptional grasp on media planning, negotiation, and performance analysis and an impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it
  • Stellar communication skills: You’re articulate, poised, straightforward – and, above all, you’re thoughtful & kind
  • Strong project management and performance management skills – you are crystal clear when it comes to delegating and providing feedback
  • Willingness to travel as needed – you’re open to new places, new faces and new ideas

Preferred

  • Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$97K/yr – $149K/yr

Taken straight from the job posting.

See all Digitas North America salaries

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
34

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

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Associate Director, Media Planning - pharma exp req

Digitas North America · Boston, MA · On-site