Responsibilities

• Lead the development of strategic and tactical media recommendations that align with client business objectives .
• Translate audience insights and competitive data into ownable, audience-first media strategies using syndicated tools (MRI-Simmons, Resonate, YouGov, etc.).
• Identify category white space and craft unique media moments that amplify creative impact and go beyond standard media placements.
• Evaluate campaign performance against objectives , providing strategic POVs on optimizations and marketplace trends.
• Develop strategic analyses (geographic, target audience, competitive audits) to guide plan direction and client spend recommendations.
• Own day-to-day client relationships, serving as a key point of contact and driving weekly status, recommendations, and campaign reviews.
• Partner seamlessly across cross-functional agency teams—including Client Experience, Strategy, Creative, Activation, Analytics, CRM, and Finance—to deliver integrated output.
• Represent a strong, clear media POV in key client presentations and internal strategic discussions.
• Build and maintain productive, professional relationships with media vendor partners to stay ahead of marketplace innovation.
• Manage, mentor, and coach junior pod members (Supervisors, Senior Planners, Planners), fostering their growth in planning craft, tool usage, and soft skills.

Requirements

• Bachelor’s degree or equivalent experience
• 5-8 years of media planning experience within an agency setting
• Proven experience developing integrated plans across traditional and digital channels
• Demonstrated experience direct-managing or mentoring junior planning team members
• High proficiency in industry planning and research tools (e.g., MRI-Simmons, Resonate, YouGov, Vivvix , Pathmatics , SQAD, Guideline/ MediaTools , Nielsen)
• Strong media math acumen, financial discipline, and analytical problem-solving skills
• Exceptional written and verbal communication skills with a track record of effective client presentation

Benefits

• This role is eligible for BarkleyOKRP’s comprehensive benefits package, including health insurance options, flexible PTO, life insurance, and 401(k).