Responsibilities

• Support the execution of media strategy across Digital, Addressable, Video, TV, Search, and Point of Care channels for both HCP and DTC audiences, ensuring alignment to brand and enterprise objectives.
• Serve as a media subject‑matter expert at the brand or portfolio level, advising stakeholders on channel roles, audience strategy, investment mix, and optimization across the customer journey.
• Manage day‑to‑day media activation and operations, including trafficking, tagging, tracking, and quality control, ensuring accurate and timely execution across all assigned campaigns.
• Apply and reinforce enterprise media platform and operational standards (e.g., DCM, Prisma, MediaTools, Guidelines), ensuring consistency, compliance, and data integrity in execution.
• Partner closely with Analytics and Technology teams to implement measurement frameworks, tagging standards, and tracking methodologies that enable performance reporting and optimization.
• Manage brand‑level agency relationships, setting clear expectations for execution quality, measurement rigor, and operational discipline across planning, buying, and reporting.
• Support coordination with media platform partners, staying informed on platform capabilities, policy updates, and compliance considerations relevant to pharmaceutical marketing.
• Enable effective cross‑functional collaboration with Brand, Medical, Corporate Communications, Legal, Technology, and Analytics teams to ensure seamless, compliant execution.
• Identify and support test‑and‑learn initiatives, including piloting new channels, platforms, data solutions, or activation models.
• Evaluate pilot results and performance insights, providing recommendations to inform enterprise‑level scaling decisions.

Requirements

• Doctorate degree and 3 years of media and/or marketing experience OR
• Master’s degree and 5 years of media and/or marketing experience OR
• Bachelor’s degree and 7 years of media and/or marketing experience OR
• Associate’s degree and 12 years of media and/or marketing experience OR
• High school diploma / GED and 14 years of media and/or marketing experience

Nice To Have

• 7+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurement
• Technical competencies: expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration and journey planning and execution, media measurement and optimization, agency leadership
• Experienced leader of teams, both internal and external
• Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms
• Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
• Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
• Skilled communication effectiveness: the ability to effectively engage, connect, and influence senior leadership and marketing organizations
• Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans
• Desire and ability to find opportunities to work smarter and more efficiently, and implement with excellence
• Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills
• Comfortable with inspiring change and navigating internal and external impact accordingly
• Preferred experience working within media agencies

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.