Responsibilities

• Team Development & Capability Building
• Be a subject matter expert for paid media analytics and measurement best practices.
• Mentor and support analysts across the Analytics team, helping build media analytics knowledge and capabilities.
• Contribute to the development of training materials, documentation, and reusable frameworks that improve consistency and efficiency across media analytics engagements.
• Partner with Analytics, Media, Data, and Data Science teams to help advance media analytics capabilities, including improved access to media delivery and performance data for reporting, advanced analytics, and AI-driven initiatives.
• Share industry trends, measurement approaches, and platform best practices with analytics and media teams.
• Support the continued growth of media analytics capabilities across the broader Analytics organization.
• Client Partnership & Measurement Strategy
• Lead daily media analytics support for assigned client accounts.
• Translate business and media goals into measurement strategies, Measurement frameworks, reporting requirements, and learning agendas.

Requirements

• 6+ years of experience in media analytics, marketing analytics, or performance measurement, ideally within an agency environment.
• Hands-on experience analyzing paid media and turning findings into specific optimization recommendations.
• Experience mentoring junior analysts and supporting the development of analytical capabilities across teams.
• Experience working with partners, including media, data, technology, or data science teams.
• Experience across paid search, paid social, programmatic, video, connected TV, and publisher or endemic media.
• Understanding of patient and healthcare professional journeys, healthcare data ecosystems, and regulated marketing measurement.
• Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred.
• Experience with platforms such as GA4, Adobe Analytics, Campaign Manager 360, Google Ads, Meta, DSPs, and GTM.
• Bachelor's degree in Analytics, Data Science, Economics, Statistics, Marketing, Computer Science, or a related field; advanced degree preferred.

Preferred

• Experience with healthcare data providers such as Crossix, Komodo, IQVIA, or comparable sources is preferred.

Benefits

• Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.