Responsibilities

• - Serve as the in-house expert on audience data (1P and 3P) and data-driven media activation
• - Advise on how data can drive business outcomes and improve ROI
• - Design and implement measurement frameworks, learning agendas, and experimentation plans
• - Streamline cross-channel reporting processes for efficiency and scalability
• - Connect diagnostic analytics to business objectives for actionable outcomes
• - Translate insights into strategic recommendations aligned with client objectives
• - Develop compelling narratives to influence senior stakeholders and decision-makers
• - Lead client relationships, ensuring satisfaction and identifying organic growth opportunities
• - Partner with internal teams (Programmatic, Investment, Data Architecture) to support campaign activation and advanced data use cases
• - Collaborate with vendors and data partners to maximize client data opportunities

Requirements

• Vertical experience & knowledge of QSR and/or Retail/Consumer Goods
• 5+ years in media analytics, client management, and strategic planning
• Proven ability to turn analytics into business recommendations
• Expertise in A/B testing, measurement frameworks, and experimentation design
• Strong communication and storytelling skills for technical and non-technical audiences
• In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, ad servers, DSPs, identity resolution, and dynamic creative optimization
• Experience with cross-channel media planning, execution, and measurement processes
• Familiarity with automation tools and process optimization techniques
• Hands-on experience translating complex concepts for both technical and non-technical stakeholders
• Strong project management skills and ability to manage multiple clients or brands

Preferred

• Start-up experience (or commensurate entrepreneurial experience) strongly preferred
• Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred.
• Previous agency-side experience
• Experience working with marketing mix modeling (MMM), attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), IRI, Circana, (m)PHASIZE, etc.
• Familiarity with Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Familiarity with Surveys (Lucid, Millward Brown, Nielsen, etc.)
• Familiarity with Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)