Responsibilities

• Brand Strategy & Management
• - Support the development and stewardship of UVA Health brand strategy across all audiences and channels.
• - Ensure consistency in messaging, tone, and visual identity across Marketing & Communications.
• - Partner closely with internal teams and external partners to evolve brand positioning and creative strategy to reinforce brand differentiation in a competitive healthcare landscape.
• - Lead quantitative consumer and provider research initiatives; monitor brand performance metrics such as awareness, preference, perception and market trends to inform strategy and optimization.
• - Oversee daily brand management, ensuring brand compliance and alignment throughout the organization.
• - Lead brand education and adoption efforts across the organization.
• Marketing Strategy
• - Serve as the primary strategic marketing lead for UVA Community Health, inclusive of UVA Community Health Medical Group, three northern Viginia community hospitals and numerous outpatient clinics.
• - Lead development and oversee execution of localized marketing strategies and campaigns to drive patient acquisition and specialty/service line growth, and to grow UVA Health brand awareness and reputation in northern Virginia.

Requirements

• Education: Bachelor's degree
• Experience: 8 years relevant professional experience, including 3 years of formal managerial experience
• Licensure: None.