Senior Director, Digital, Marketing Technology, and Data
CompanyCam
USA (Remote)
$195K/yr - $225K/yrIn-houseFull-timeSenior level12+ years exp.
13 days ago
Associate Director, Marketing Technology
Westbrook, ME (Hybrid)
$160K/yr – $190K/yrSenior Level10+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the AI-enabled marketing technology agenda, delivering governance, adoption, and value across campaigns and customer touchpoints.
- Growth Infrastructure: Align IT, Marketing, and leadership to prioritize AI-powered marketing platforms and data assets.
- Marketing Ops/AI Adoption: Translate AI capabilities into actionable workflows and governance for campaigns, analytics, and personalization.
- Platform & Architecture: Embed AI solutions into marketing roadmaps with data, CDP, and Martech integration while managing escalation and service delivery.
Job Description
Responsibilities
- You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to appropriate levels of staff regarding business unit requests, projects, and initiatives.
- You will focus on strategic initiatives and planning activities for the business, in particular new systems and capabilities.
- You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and identify and facilitate prioritization across the portfolio.
- You will serve as a lead role in enabling the business to achieve its objectives through the effective use of technology—including emerging AI capabilities.
- You will support and work through resolutions for service and delivery escalations.
- You will operate as key business contact representing IT in promoting IT services and capabilities.
- You will understand market challenges, including customer priorities and competitive issues.
- You will manage a team of Architects, Full Stack Developers, Marketing Cloud Admins, BSAs
- You will identify and provide technical options to satisfy business ideas.
- You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement.
- You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership.
- You will p artner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.
IDEXX
10,000+ people, one global focus - enhancing the health and well-being of pets, people, and livestockWe are passionate about what we do at IDEXX – and why wouldn’t we be? When you’re working to raise the standard of care for pets, make drinking water safe for billions and keep our livestock population around the globe healthy and free of disease, it’s no wonder that what we do each day is more than just a job. There’s an energy across IDEXX that is contagious, where caring and committed people come together to make things better. IDEXX Laboratories, Inc. (NASDAQ: IDXX), a member of the S&P 500, is a leader in pet healthcare innovation, serving practicing veterinarians worldwide with a broad range of diagnostic and information technology-based products and services. Headquartered in southern Maine, we conduct operations through more than 70 locations and serve customers in over 175 countries.Our primary business focuses on pet health, a growing market around the world. Our products, in-clinic diagnostic tests and instrumentation, practice management and software solutions, and reference laboratory and consultation services, enhance the ability of veterinarians to provide advanced medical care, improve staff efficiency, and build more economically successful practices. We also develop and manufacture diagnostic tests and information for the global production animal industry, including poultry and livestock, as well as tests for the quality and safety of water and milk. Please visit our website, IDEXX.com/careers, for further information and to view all of our job opportunities.
