Description

About Indie Consulting

Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve created a collaborative culture where growth is the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you!

Role Overview

The Associate Director, Strategy is a senior strategic leader responsible for driving integrated marketing strategy across key client accounts while elevating the quality, consistency, and impact of Indie’s strategy offering.

This role sits at the center of our client service model, ensuring that strategy is not just developed, but embedded across creative, activation, and performance workflows. You will serve as a trusted advisor to clients, a leader to internal teams, and a key partner in shaping how Indie scales its strategy capabilities.

You will own the strategic direction of accounts, guide cross-functional teams, and help translate business objectives into clear, actionable marketing plans that drive measurable growth. This role is ideal for someone who can operate at both a strategic and operational level: setting direction, driving alignment, and leading strategy projects with clarity, consistency, and impact.

Requirements

Key Responsibilities:

Strategic Leadership & Client Impact: Lead integrated marketing strategy across accounts, serving as a trusted advisor who turns complexity into clarity.

• Serve as a senior strategic partner to client stakeholders, building trust through clear perspective, confident leadership, and consistent delivery of business impact
• Translate complex business challenges into focused, actionable direction that guides cross-functional teams across channels and disciplines
• Own the strategic health and trajectory of accounts, proactively identifying risks, opportunities, and paths for growth
• Drive alignment across teams to ensure strategy is consistently reflected in creative output, activation plans, and performance decisions
• Maintain a high bar for clarity, rigor, and effectiveness, ensuring clients view Indie as a true growth partner, not just a marketing vendor

Team Management & Strategy Integration: Lead and mentor a team of strategists, providing feedback, development opportunities, and clear direction.

• Lead cross-functional integration across strategy, creative, and activation to ensure all work ladders to a unified vision
• Embed strategy into day-to-day workflows, ensuring alignment from planning through execution and reporting
• Mentor and develop team members, strengthening strategic thinking, ownership, and client leadership skills
• Drive clarity in roles, responsibilities, and decision-making to improve efficiency and reduce friction across teams
• Elevate the quality and consistency of output across accounts, ensuring work is insight-driven and execution-ready

Adoption of Emerging Technology & AI: Drive AI integration, enabling efficient workflows, smarter outputs, and scalable processes that enhance internal operations and client impact.

• Champion the adoption of emerging technologies, including generative AI, agentic workflows, and creative AI, to increase team efficiency and output
• Identify opportunities to integrate AI into strategy, insights, reporting, and operational workflows
• Lead test-and-learn initiatives to evaluate new tools and define best practices for team adoption
• Enable the team to work smarter and faster by embedding AI into everyday processes without sacrificing strategic quality
• Partner with leadership to shape how AI enhances Indie’s service offerings and client value

Insights, Measurement, and Performance Strategy: Lead the identification, interpretation, and application of insights across accounts, ensuring teams are grounded in insights and continuously optimized to drive measurable business impact

• Lead the generation of audience, cultural, competitive, and performance insights that inform integrated strategy and creative direction
• Establish clear learning agendas and ensure insights are consistently applied across planning, concepting, and activation
• Own the interpretation of performance data across channels, translating results into clear implications and actionable recommendations
• Ensure reporting answers what happened, why it matters, and what we do next, driving continuous optimization across teams
• Define and evolve KPIs and measurement frameworks that connect marketing activity to measurable business outcomes

Skills, Knowledge & Qualifications:

• 7–10 years of experience in marketing strategy, consulting, or integrated marketing, ideally within an agency or consultancy environment
• Demonstrated success leading integrated marketing strategies across brand, creative, and/or performance channels, with clear impact on business outcomes
• Strong understanding of modern marketing ecosystems, including paid media, CRM, ecommerce, SEO, and emerging technologies such as AI and automation
• Proven ability to lead and develop high-performing teams, providing clear direction, feedback, and mentorship while fostering strategic thinking and accountability
• Exceptional communication and storytelling skills, with the ability to simplify complexity, drive alignment, and inspire action across clients and internal teams
• Demonstrated ability to operate in ambiguity, prioritize effectively, and make sound, business-driven decisions with confidence
• Strong client leadership skills, with the ability to build trust, navigate complex stakeholder environments, and guide strategic conversations
• Curiosity and comfort with emerging technologies, with a willingness to test, adopt, and integrate AI into workflows and strategic output
• Based in or willing to relocate to NYC or Raleigh, NC in a hybrid work environment

Why Join Us?

• Lead and grow a talented strategy team making a real impact for top brands.
• Collaborate across creative, media, and activation to shape end-to-end client solutions.
• Collaborate with a talented and passionate team.
• Hybrid work environment with a focus on flexibility and work-life balance.

Reporting Relationship: Strategy Director

Education & Experience: Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location: This role is based in New York, NY with a hybrid schedule of three in-office days (T-TH) and two remote days (M-F) each week.

Salary Description: $120,000- $135,000+ benefits & bonus eligibility