Responsibilities

• Participating in the measurement plan development and execution
• Establishing self as a thought leader around analytics, research and ad-technology concepts/methods/tools
• Ensuring that analytics efforts lead to clear, compelling and actionable insights; insightful narratives are constructed through sophisticated analytics techniques
• Anticipating client’s needs and proactively developing solutions to address them
• Ensuring timely follow through on all scheduled and ad hoc deliverables
• Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
• Manage engagement between Marketing Science and internal/external teams
• Recommending and implementing research that will aid in the consumer insight gathering and strategic process
• Providing thought leadership of ad-tech and measurement technologies
• Identifying opportunities to continuously improve processes

Requirements

• Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred)
• 6+ years of experience in a quantitative data driven field
• A passion for digital marketing, research, and analytics
• Demonstrated knowledge of paid media strategy and media analytics
• Excellent communication and presentation skills
• Ability to work well with others and work in cross functional teams
• Ability to manage and prioritize a number of concurrent tasks
• Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
• Comprehensive knowledge of ad technologies and research techniques (how they work and how to troubleshoot)
• Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)

Preferred

• Advanced degree - MBA/MS - is preferred
• Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
• Experience/familiarity in ad-serving and web analytics tools (DCM/DV360, Sizmek, Twitter, SnapChat, Omniture, etc.)
• Experience/familiarity with concepts of database design and SQL
• Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
• Experience/familiarity with digital ad effectiveness research
• Proficiency with Microsoft Excel and PowerPoint
• Proficiency with Project Management Tools (Trello, Asana, etc.)
• Familiarity with web technologies including HTML and JavaScript