VP, Enterprise Marketing
Coursera
Mountain View, CA (Remote)
$300K/yr - $350K/yrIn-houseFull-timeSenior level
11 hrs ago
Associate Director, Marketing
Morristown, NJ (Hybrid)
$190K/yr – $235K/yrSenior Level7+ years expFull time
Posted 2 months ago
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Job Summary
Own cross functional ownership of the commercial strategy for a pharma brand, leading product marketing, launch readiness, and budgeted growth with sales, medical affairs, and market access alignment.
- Drive pre and post launch plans with sales, market access, and medical affairs to build advocacy and drive adoption and brand growth.
- Own budgets, performance tracking, and accountability for revenue and expense targets across the brand.
- Coordinate external partners, vendors, events, and trainings to enable strategy, execution, and logistics at scale.
Job Description
Responsibilities
- Meet or exceed net sales, volume, and P&L targets
- Lead marketing strategy including planning, development, and implementation of product marketing plan; will include personal and non-personal marketing initiatives and other strategies and tactics for building brand awareness, trial, and usage in a highly competitive market
- Lead the execution of strategic and tactical plans including development and deployment of sales tools, digital (omnichannel) marketing, speaker programs, and conventions
- Lead the development and monitoring of analysis of performance against revenue and expense budgets
- Ensure attainment of assigned components of corporate objectives
- Lead cross-functional teams of business leaders to support, develop, and direct pre-launch and post-launch plans and activities
- Excel in relationship management with external partners and vendors
- Tactical implementation will include partnering with Market Access and Medical Affairs on developing advocacy among healthcare providers and other key decision makers
- Maintain a deep understanding of market, customer, and industry knowledge
- Develop strong relationships with Sales Function to ensure alignment in strategy and execution
Requirements
- BS/BA degree in marketing, business, or life sciences required; MBA preferred
- Minimum 7 years of pharmaceutical industry experience
- Product launch experience preferred
- Oncology product experience required
- Knowledge of Granulocyte-Colony Stimulating Factor (G-CSF) treatment required
- Extensive digital marketing experience, including marketing automation platform implementation and utilization
- Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategy and successful marketing plans
- Strong analytical and business acumen; ability to understand financial analysis and its impact on business
- Strong project management to effectively manage competing priorities
- Strong knowledge of the evolving changes within the pharmaceutical industry
Preferred
- MBA preferred
- Product launch experience preferred
Pharmacosmos Therapeutics Inc
Pharmacosmos Therapeutics Inc., an affiliate of Pharmacosmos, markets Monoferric in the US high-dose IV iron market. Pharmacosmos Therapeutics brings together:- A best-in-class product- Resources required to drive rapid growth - An ability to adapt quickly to market change- A new standard for patient careFounded in 1965, Pharmacosmos headquarters in Denmark. We are a family-held company built on passionate and knowledgeable people. We value integrity, open-mindedness, and respect. These values guide us in our endeavors and touch everyone in every part of our journey. We respect everyone who becomes a part of our journey. As a company , we strive to become the world leader in the treatment of iron deficiency anemia, one of the largest global health issues, and aspire to change the way iron deficiency anemia is treated.Pharmacosmos is focused on three business areas: branded pharmaceuticals, APIs, and carbohydrates. The US company focuses primarily on the prescription iron pharmaceutical market. Two-thirds of its revenue comes from this segment of the business. Pharmaceutical grade carbohydrates and API enhance their supply chain capabilities and overall market strategy and positioning. The company takes pride in our robust research and development program with a focus on human and veterinary medicines.Pharmacosmos cultivates a collaborative, performance-based culture. We recognize and reward employees for the value they bring and empower them to do meaningful work. Built upon the heritage and financial strength of the parent company, Pharmacosmos Therapeutics benefits from a singular focus, driving the growth of Monoferric.
