Responsibilities

• drive insight generation across our B2B marketing organization
• analyze performance across channels, audiences, and the end‑to‑end marketing funnel
• compare performance across email, events, paid media, digital programs, and other B2B marketing channels
• identify where the marketing organization should invest, optimize, or shift spend, and provide regular insights and recommendations to channel owners
• lead a team of 1–2 managers (who may themselves oversee analysts) and work with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making
• automate reporting, surface actionable insights for marketing and sales stakeholders, and ensure data accuracy, consistency, and usability across CRM systems, marketing platforms, and data warehouses
• partner with operations and engineering teams to improve data flows, data models, and data quality
• develop deep expertise with marketing platforms, review APIs and data conformance, define metadata strategies, and simplify technical outputs into clear narratives for marketing teams
• lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key marketing channels
• shift between business problems—from developing segmentation frameworks that support ABM, to optimizing event strategy, digital marketing growth, content performance, and integrated marketing/sales strategies

Requirements

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 8+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• 2+ experience in leading a program with a team and developing talent
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (e.g., Marketo, CJA, Atlas, Salesforce)
• Strong understanding of multi‑touch attribution, marketing analytics, B2B funnels, and revenue dynamics
• Demonstrated ability to manage and mentor managers and analytical talent
• Excellent communication and data storytelling skills; able to simplify complexity for diverse audiences, including senior executives

Benefits

• a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off
• benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter