Responsibilities

• Stand up and scale an omnichannel adherence program that measurably improves persistence, confidence, and sustained engagement across key patient segments.
• Build a clear adherence strategy-to-execution operating model, including governance, decision rights, vendor/agency model, budget, and compliance documentation.
• Establish an adherence measurement framework (KPIs, dashboards, reporting cadence) that ties interventions to patient and business outcomes and enables test-and-learn optimization.
• Drive seamless integration across the patient journey—coordinating with hub services, distribution/specialty pharmacy, digital/data/IT, and field teams to reduce friction points that threaten adherence.
• Evolve the program pipeline (MVP → 2.0+), continuously improving content and experiences through insights, operational learnings, and emerging capabilities/technology.
• Ensure adherence program strategy and execution are compliant with applicable requirements (FDA promotional regulations, privacy/HIPAA considerations, OIG guidance, state laws, AE reporting) and partner with Legal/Compliance for approvals and monitoring.