Associate Director, Marketing - Patient Adherence at Merck | North Wales, PA | $142K/yr – $224K/yr

Associate Director, Marketing - Patient Adherence

North Wales, PA (Remote)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end patient adherence program with cross-functional execution, governance, and measurement that links interventions to patient outcomes and business impact.

Implementation & Operations: Stand up and scale omnichannel adherence across patient segments, coordinating hub services, pharmacy distribution, digital/data/IT, and field teams.
Governance & Measurement: Build strategy-to-execution operating model with governance, decision rights, budget, and KPI/dashboards tying interventions to results.
Pipeline & Compliance: Evolve MVP to 2.0+ while ensuring FDA/privacy/compliance alignment with Legal/Compliance."

Job Description

Responsibilities

Stand up and scale an omnichannel adherence program that measurably improves persistence, confidence, and sustained engagement across key patient segments.
Build a clear adherence strategy-to-execution operating model, including governance, decision rights, vendor/agency model, budget, and compliance documentation.
Establish an adherence measurement framework (KPIs, dashboards, reporting cadence) that ties interventions to patient and business outcomes and enables test-and-learn optimization.
Drive seamless integration across the patient journey—coordinating with hub services, distribution/specialty pharmacy, digital/data/IT, and field teams to reduce friction points that threaten adherence.
Evolve the program pipeline (MVP → 2.0+), continuously improving content and experiences through insights, operational learnings, and emerging capabilities/technology.
Ensure adherence program strategy and execution are compliant with applicable requirements (FDA promotional regulations, privacy/HIPAA considerations, OIG guidance, state laws, AE reporting) and partner with Legal/Compliance for approvals and monitoring.

Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US

43K employees (2,112 in marketing)

merck.us/2J2xAUh