Responsibilities

• Lead the annual brand planning process for Cequa across both ECP and patient and ensure that the strategies are synergistic to drive growth and achieve goals
• Develop and execute all promotional materials for Cequa, including but not limited to: Core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
• Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
• Develop and execute the Peer to Peer/Speaker Program Plan including development of core speaker deck, planning and execution of all logistics for speaker training events, management of contracts
• Lead the development of all brand content and promotional materials for congress meetings
• Provide input into the planning and development of content for Advisory Board Meetings as well as developing relationships with KOLs to seek input as needed
• Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy.
• Continuously monitor results and adjust plans as needed to achieve goals
• Provide oversight and management of agency partners and implementation of all required documents – Creative Brief, MSA, SOW, POs
• Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross-functional partners to ensure we are achieving key business goals (revenue, market share, and budget targets)

Requirements

• Bachelor's degree required
• 5+ years of pharmaceutical/biotech commercial experience
• Ophthalmology experience preferred but not required
• Strong interpersonal skills and highly adept in both written and verbal communication
• Solid understanding of core marketing principles and brand management
• Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
• Ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
• Cross functional experience included but not limited to: Sales, Strategic Plan development or participation, In-line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development including objection handling
• Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
• Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills

Preferred

• Product launch and Sales experience a plus

Benefits

• medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program.
• Employees also receive various paid time off benefits, including vacation time and sick time.