Associate Director, Marketing

North Wales, PA (Hybrid)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the end to end HCP asset lifecycle from concept through compliant CRT submissions and market execution, with cross functional alignment to brand strategy and agency partners.

  • Asset development and CRT alignment across launch and in line assets
  • Budget planning, vendor management, and cross functional governance
  • Strategic prioritization and brand-connective execution in market

Job Description

Responsibilities

  • HCP Asset Development, Approval & Lifecycle Management
  • Lead development, refinement, approval, dissemination, and evolution of compelling and compliant key HCP promotional and internally facing assets developed with agencies aligned to portfolio priorities and brand strategy for launch and in-line assets
  • Lead CRT preparation, review, and alignment through as the Job Owner, partnering with Legal, Medical, Regulatory, Compliance, agency partners, and cross-functional stakeholders to enable high-quality, timely submissions and productive discussions
  • Contribute to key strategic discussions including primary and secondary insights, data-based decision making, strategic prioritization, and strategy
  • Demonstrate an ability to understand and pull-through brand strategy by partnering with HCP Strategy, Field Execution, and other team members to ensure connectivity of brand strategy from asset conception to execution in market
  • Manage ways or working, project management, communications, and budget with agencies
  • Conduct quality checks to ensure assets are properly anchored to applicable references, Product PI and parent resources, and that all content aligns with applicable brand guidelines and Our Company / Alliance promotional standards
  • Maintain clear asset timelines, lead schedule coordination with Operations Lead and MPO, status tracking, and version control, and fully participate in Agile ways of working
  • Provide ad hoc support for quality CRT submissions for other HCP assets (e.g., S decks)

Requirements

  • BA/BS
  • 5+ years of experience in biopharmaceutical or healthcare industry
  • Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
  • Strong cross-functional partnering skills and demonstrated ability to influence in a matrixed environment without direct authority
  • Strong verbal and non-verbal communication skills
  • Strong project management skills
  • Strong negotiation skills
  • Strong familiarity with Veeva PromoMats system and CRT review process as a Job Owner
  • Demonstrated experience in budget management, including with agencies/vendors
  • Ability to connect brand strategy into excellent execution
  • Demonstrates a growth mindset and can adapt to change

Preferred

  • MBA
  • 2+ years of experience in campaign development lead (CDL) and/or Marketing role
  • Digital/omnichannel expertise
  • Experience with OMM OneReview 2.0
  • Experience in an alliance/co-promote

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

Traffic Signals

Monthly Visitors
683.2K
Traffic Source Mix
Search
43.9%
Direct
40.8%
Referral
9.4%
Social
4.9%
Paid
0.8%

Headcount Trend

Current headcount: ~127

Marketing Team

Marketing Team Size
4 (3% of company)
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$74M
Last Raise
$56M
Series B, 5 years ago

Funding History

  • Sep 2020
    Series B • $56M
  • Mar 2020
    Venture Round • $3M
  • Jan 2017
    Series A • $15M