Associate Director Marketing

Responsibilities

• Provide vision, oversight, and management of the US HH web User Experience (UX) across consumer and HCP portals.
• Help define and champion the future-state discoverability vision of the Customer Engagement Orchestration team.
• Develop and implement a forward-thinking web strategy for the HCC channel that adapts to the rapidly changing digital ecosystem, leveraging emerging technologies and trends while ensuring alignment with overall business objectives.
• Develop, establish, and maintain comprehensive web channel and design system standards, including templates and detailed technical/business documentation, ensuring accuracy, compliance, and consistency.
• Manage web channel standards materials through multiple rounds of Legal and Regulatory review and approval to drive alignment and standardization across all websites.
• Assess and prioritize new web functionalities, technologies, and industry best practices to enhance customer engagement.
• Lead pilot initiatives for new capabilities and operationalize them for reuse across brands and channels.
• Drive enhancements to US design system components to improve content discoverability and engagement.
• Champion experimentation to validate UX improvements and optimize high-value actions.
• Lead research, prototyping, and testing efforts; analyze web performance data to identify opportunities for improvement.

Requirements

• Bachelor’s degree required 7+ years of professional experience with 5+ years in digital marketing, web strategy, IT, design systems, or related digital channel fields.
• Proven experience managing a product backlog (e.g., Jira), prioritizing capabilities, and driving digital channel roadmaps.
• Experience with multi-brand design systems (e.g.Figma) and creative/development workflow tools.
• Strong understanding of web usability (UX), accessibility standards (automated scans/manual reviews), and compliance processes in a highly regulated environment.
• Experience applying web discoverability principles, including search engine optimization, AI-driven search, structured content, semantic markup, and content strategies that improve how digital experiences are found, interpreted, and cited.
• Proven track record of cross-functional collaboration partnering with Marketing, IT, Design, Development, and Legal/Regulatory/Compliance teams.
• Strong leadership, communication, stakeholder management, and cross-functional influence skills.

Preferred

• Experience launching and leading new web capabilities and scaling operational improvements.
• Agile experience (e.g., Jira backlog ownership, standups, ticketing processes) strongly preferred.
• Background in HCC and HCP engagement, pharmaceutical marketing, or other regulated industries.
• Strong problem-solving, analytical thinking, and comfort managing competing priorities in a dynamic environment.

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.