Associate Director, Marketing - Medical Dermatology at SUN PHARMA | Princeton, NJ | $165K/yr – $201K/yr

SUN PHARMA

Associate Director, Marketing - Medical Dermatology

Princeton, NJ (Hybrid)

$165K/yr – $201K/yrSenior Level7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross functional DTC and HCP marketing with omnichannel strategies, patient and provider engagement, and brand-driving execution in a regulated environment.

Own omnichannel DTC and HCP campaigns from planning through delivery to hit growth targets.
Shape end-to-end patient and provider journeys to strengthen brand perception and activation.
Align with Sales, Medical, Legal, Regulatory, Compliance and agencies to ensure compliant, high impact programs.

Job Description

Responsibilities

Lead the development and execution of integrated DTC and HCP marketing strategies aligned with brand objectives, business priorities, and growth targets
Shape customer engagement strategy across patient and provider audiences to deliver a cohesive and differentiated brand experience
Translate market insights, customer needs, and competitive dynamics into actionable strategies that strengthen brand positioning and drive adoption
Drive alignment between DTC demand generation and HCP adoption to maximize brand performance
Serve as a core commercial leader influencing brand strategy, planning, and execution
Lead strategic planning and execution of omnichannel marketing initiatives across patient and HCP audiences
Design and optimize end-to-end customer journeys to drive awareness, engagement, and treatment activation
Champion innovative, data-driven approaches to enhance marketing effectiveness and customer engagement
Lead patient marketing strategy, including disease education, branded campaigns, digital experiences, and patient resources
Develop patient-centric initiatives that address unmet needs, reduce barriers to treatment, and support informed decision-making

Requirements

Bachelor’s degree required
MBA or advanced degree preferred
7+ years of progressive pharmaceutical, biotech, or healthcare marketing experience
Experience across DTC/patient and/or HCP marketing
Proven ability to lead integrated omnichannel marketing strategies from planning through execution
Strong understanding of pharmaceutical promotional and regulatory environments
Experience managing agencies and cross-functional initiatives

Preferred

MBA or advanced degree preferred
Dermatology, immunology, or specialty pharma experience
Experience leading integrated omnichannel marketing strategies from planning through execution
Strong consumer marketing acumen with ability to translate patient insights into brand strategy
Experience working with advocacy organizations or patient support programs
Experience supporting or leading product launch and/or growth brands
Experience managing agencies and cross-functional initiatives
Proven success leading integrated omnichannel marketing strategies from planning through execution
Experience across DTC/patient and/or HCP marketing

Benefits

medical, dental and vision coverage
life insurance
disability insurance
401(k) savings plan
flexible spending accounts
employee assistance program
paid time off benefits including vacation time and sick time

SUN PHARMA

3.6 Glassdoor

Sun Pharma is the world's fourth-largest speciality generic pharmaceutical company and No. 1 in India. We provide high-quality, affordable medicines trusted by customers and patients in over 100 countries. Sun Pharma's global presence is supported by more than 40 manufacturing facilities spread across 5 continents, R&D centres across the globe, and a multicultural workforce comprising over 50 nationalities. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities comprising around 3,000 scientists and R&D investments of over 6-8% of annual revenues.At Sun, our people are our greatest asset. Ours has never been a story of individual brilliance but of cultivating a culture of realising collective potential. In our journey, everyone is enabled to take charge in an environment that offers limitless growth opportunities. We are with you every step of the way, so you can shine for years to come.With the launch of our Employee Value Proposition (EVP), we define our promise to ‘Create Your Own Sunshine'—driven by the three pillars of Better Every Day, Take Charge, and Thrive Together. These pillars drive progress at Sun so that people can achieve what they would have thought impossible. Learn more about our EVP here: https://sunpharma.com/careers/

Founded in 1983

Mumbai, Maharashtra, IND

44K employees (1,437 in marketing)

www.sunpharma.com

69% recommend to a friend

84% CEO approval