Associate Director, Marketing

Responsibilities

• Assess market dynamics, competitive activity, emerging data, treatment paradigm shifts, and other external developments; recommend timely implications for brand strategy and execution.
• Develop and maintain core messaging platforms and communication tools that deliver clear, differentiated, and competitively compelling customer communications.
• Execute integrated, omnichannel tactical plans across personal promotion, digital and media, CRM, speaker programs, national congresses, and other channels that support lead generation, customer engagement, and conversion.
• Support annual brand planning, tactical planning, forecasting, and budget management; ensure assigned initiatives are delivered on time, within scope, and on budget.
• Partner effectively with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional stakeholders to align priorities and enable strong commercial execution.
• Lead day-to-day management of agencies and vendors, including briefing, work-product quality, timelines, scope, and budget; recommend opportunities to improve effectiveness and optimize the investment mix.
• Use performance analytics, market research, customer insights, and field feedback to evaluate results, identify opportunities, and continuously refine strategies and tactics.

Requirements

• Bachelor's degree required; advanced degree strongly preferred.
• 8-10 years of progressively responsible marketing or related functional experience within the biopharmaceutical industry.
• Demonstrated ability to translate strategy into integrated marketing plans and execute complex initiatives across multiple channels.
• Strong project management, organizational, and prioritization skills, with exceptional attention to detail.
• Working knowledge of the medical, legal, and regulatory review process for pharmaceutical promotional materials.
• Ability to work independently, navigate ambiguity, and thrive in a fast-paced, entrepreneurial, and growing organization.
• Understanding of the clinical and commercial landscape in heart failure and chronic kidney disease is strongly preferred.