Responsibilities

• Partner closely with GTS and GBS Marketing teams to expand lead generation through cross-functional support, pilot programs, best practice adoption while ensuring alignment across marketing priorities.
• Develop and executive integrated marketing strategies, messaging and promotional plans that drive engagement, lead generation, conversion and pipeline growth for global campaigns.
• Lead cross-functional initiatives, ensuring alignment across priorities, resources, timelines and business objectives partnering with centers of excellence.
• Identify and implement innovative marketing opportunities using data-driven insights to improve campaign and program performance and execution.
• Actively problem solve and strategize on how to increase the impact of programs, measured by engagement, win rates, and overall growth.
• Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.
• Create and evolve playbooks, processes, governance frameworks, and operational best practices that enable scalable and efficient execution.
• Manage complex projects and strategic projects by tracking milestones, mitigating risks, removing roadblocks, and ensuring successful delivery.
• Operate independently and build strong relationships across Marketing, Creative Services, Prospect Experience, Digital Experience, Product, Analytics, Campaign Excellence and regional teams to drive alignment and execution collectively.
• Continuously evaluate program performance and make strategic recommendations to improve customer engagement, trends, win rates, and overall business growth.

Requirements

• Bachelor’s Degree in business or marketing
• 7+ years of progressive marketing experience, including demand generation, acquisition marketing, and campaign management.
• Proven success developing and executing marketing programs that drive lead generation, pipeline progression, and business growth.
• Strong experience managing cross-functional marketing strategies and working effectively across multiple stakeholder groups.
• Demonstrated success leading complex marketing initiatives, pilot programs, process improvements, and strategic projects simultaneously.
• Strong project management, planning, prioritization, and organizational skills.
• Ability to operate effectively in a fast-paced, evolving environment while managing multiple priorities and deadlines.
• Strong analytical skills and a data-driven mindset, with the ability to interpret complex data, identify trends, develop recommendations, and drive informed decision-making.
• Excellent written, verbal, and presentation skills, including the ability to tailor communications to diverse audiences and influence stakeholders at all levels.
• Experience measuring, reporting, and optimizing marketing performance and return on investment.

Preferred

• Experience marketing to C-suite executives is preferred.